Digital Marketing Strategist

7 days ago


Cebu City, Central Visayas, Philippines Trustnet Full time

Job Summary: We are seeking a highly skilled Digital Marketing Strategist to join our team at TrustNet. As a key member of our marketing team, you will be responsible for developing and executing comprehensive online marketing strategies, including SEO optimization, PPC campaign management, and landing page creation.

Key Responsibilities:

  • Craft and execute SEO & PPC strategies that align with the company's business goals.
  • Analyze performance data to refine campaigns and maximize ROI.
  • Manage and optimize PPC campaigns across Google Ads, LinkedIn Ads, and other platforms.
  • Monitor SEO progress and adjust tactics to improve search rankings.
  • Conduct website audits to identify technical barriers to SEO performance.
  • Implement on-page optimization strategies including meta-tags, headers, and content optimization.
  • Collaborate on content strategy to enhance organic search visibility and PPC conversion.
  • Oversee digital campaigns, including keyword research, ad creation, and bid management.
  • Utilize analytics to drive decision-making and report on campaign performance.
  • Develop and test landing pages to improve user experience and conversion rates.
  • Stay abreast of the latest trends in SEO and PPC, applying insights to current strategies.
  • Monitor competitor strategies to identify growth opportunities.

Requirements:

  • Strong understanding of Google & LinkedIn Ads platform, keyword research tools, and analytics.
  • Ability to analyze data and derive actionable insights.
  • Excellent communication and presentation skills.
  • Superior level of written English.
  • Familiarity with cybersecurity and compliance industry is a plus.
  • Minimum of 2 years of experience in managing Paid Ads campaigns.
  • Proven track record of creating effective ad campaigns that meet or exceed KPIs.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Google Ads certification is preferred.
  • Experience with other digital marketing platforms and tools is also preferred.

About Us: TrustNet is a leading provider of cybersecurity and assurance services. We help businesses build trusted relationships with their customers, partners, and employees. For more than 15 years, TrustNet has provided world-class service to mid-size and large organizations, across multiple industries, in the United States, and around the world.



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