Digital Marketing Strategist
7 days ago
Job Summary: We are seeking a highly skilled Digital Marketing Strategist to join our team at TrustNet. As a key member of our marketing team, you will be responsible for developing and executing comprehensive online marketing strategies, including SEO optimization, PPC campaign management, and landing page creation.
Key Responsibilities:
- Craft and execute SEO & PPC strategies that align with the company's business goals.
- Analyze performance data to refine campaigns and maximize ROI.
- Manage and optimize PPC campaigns across Google Ads, LinkedIn Ads, and other platforms.
- Monitor SEO progress and adjust tactics to improve search rankings.
- Conduct website audits to identify technical barriers to SEO performance.
- Implement on-page optimization strategies including meta-tags, headers, and content optimization.
- Collaborate on content strategy to enhance organic search visibility and PPC conversion.
- Oversee digital campaigns, including keyword research, ad creation, and bid management.
- Utilize analytics to drive decision-making and report on campaign performance.
- Develop and test landing pages to improve user experience and conversion rates.
- Stay abreast of the latest trends in SEO and PPC, applying insights to current strategies.
- Monitor competitor strategies to identify growth opportunities.
Requirements:
- Strong understanding of Google & LinkedIn Ads platform, keyword research tools, and analytics.
- Ability to analyze data and derive actionable insights.
- Excellent communication and presentation skills.
- Superior level of written English.
- Familiarity with cybersecurity and compliance industry is a plus.
- Minimum of 2 years of experience in managing Paid Ads campaigns.
- Proven track record of creating effective ad campaigns that meet or exceed KPIs.
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads certification is preferred.
- Experience with other digital marketing platforms and tools is also preferred.
About Us: TrustNet is a leading provider of cybersecurity and assurance services. We help businesses build trusted relationships with their customers, partners, and employees. For more than 15 years, TrustNet has provided world-class service to mid-size and large organizations, across multiple industries, in the United States, and around the world.
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