
Amazon PPC Expert
2 weeks ago
We are seeking a highly skilled PPC specialist to manage and optimize Amazon Sponsored Ads campaigns. This role involves scaling campaigns to achieve ACOS and TACOS goals, ensuring profitability and maximizing return on investment.
Key Responsibilities:- Campaign Management & Optimization: Develop and execute campaign strategies using Amazon bulk files for efficient management. Monitor budgets, bids, and placements to ensure campaigns remain profitable.
- Performance Analysis & Reporting: Conduct detailed analysis of account performance, including CTR, CVR, ACOS, ROAS, and placement data. Provide regular performance reports with actionable insights and optimization recommendations.
- Keyword Development & Strategic Account Growth: Build and implement keyword strategies (branded, competitor, category, PAT, and Defense). Collaborate with internal teams to align PPC strategy with overall business goals.
- 3-5 years of proven experience managing Amazon PPC campaigns at scale with demonstrable ACOS improvements
- Strong proficiency in bulk file operations - experience with bulk file creation, optimizations, and strategic campaign management
- Excellent analytical skills with the ability to translate data into actionable strategies
- Expert-level proficiency in Excel/Google Sheets, including pivot tables, complex formulas, and data manipulation
- Deep understanding of Amazon metrics (ACOS, TACOS, STR, CVR, CPC, impression share, etc.) and their business impact
- Experience with the Amazon DSP platform and programmatic advertising
- Familiarity with third-party PPC management tools (Scale Insights, Helium10, Datadive, Perpetua, etc.)
- Ability to work independently while managing multiple client accounts and meeting aggressive deadlines
- Strategic mindset with the ability to see both big picture goals and granular optimization opportunities
- Strong communication skills to present complex performance data clearly to clients and internal teams
- Proactive problem-solving approach with the ability to anticipate and address campaign issues before they impact performance
- Commitment to staying ahead of industry trends and Amazon platform developments
This is a fully remote position with flexible working hours.
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