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5 days ago
Publisher Growth Strategist
Job Overview:This role involves identifying, pitching, and onboarding high-potential publishers to join our platform. It requires managing their ongoing success through a robust pipeline built through outreach and industry events.
Key Responsibilities:- Identify key publisher opportunities across verticals such as cashback, content, influencers, and fintech.
- Build and manage a strong pipeline by engaging with potential partners and attending relevant industry events.
- Pitch the value proposition, lead commercial discussions, and execute contracts to ensure seamless partnerships.
- Drive the initial setup, campaign activations, and training to help new partners go live and generate early performance.
- Develop trust-based relationships with publishers to maximize engagement and revenue.
- Analyze performance data to drive optimization initiatives and scale revenue.
- Conduct regular business reviews and co-develop growth strategies with partners.
- 5-7 years of experience in publisher development, affiliate marketing, adtech, or martech.
- Demonstrated success in acquiring and scaling high-value publisher relationships.
- Strong understanding of the digital ecosystem in Southeast Asia.
- Proven negotiation, presentation, and communication skills.
- Proficiency in tools like Salesforce, Excel, affiliate dashboards, and analytics platforms.
- Bachelor's degree in Marketing, Business, or a related field.
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