Content Growth Strategist

1 week ago

Cebu City, Central Visayas, Philippines beBeeMarketing Full time ₱2,500,000 - ₱5,500,000
Digital Content & Marketing Specialist

As a Digital Content & Marketing Specialist, you will be responsible for developing and implementing strategies to engage our audience, increase traffic, and boost conversions.

You will create compelling and trend-driven content that reflects the brand and resonates with our community. This includes monitoring media, social, and pop culture for trending wedding, entertainment, and lifestyle stories relevant to our audience.

Key Responsibilities:
  • Develop and manage all content across digital platforms, including copy, imagery, video, voice, editing, uploading, and reporting.
  • Create and implement SEO, SEM, email marketing, affiliates, and social strategies to drive traffic and engagement.
  • Optimise the online customer journey to increase conversion through content and personalisation.
  • Conduct in-depth traffic analysis and research to uncover new opportunities for content growth beyond search.
  • Collaborate with stakeholders, including influencers, industry experts, and business partners.
Requirements:
  • 3+ years' experience in a similar role within a digital company.
  • Strong understanding of long customer journeys and community building.
  • Proven experience across multiple platforms, with strategies tailored for each.
  • Expert knowledge of digital and social organic search, Google Ads, affiliates, and display.
  • Understanding of omni-channel environments (website, CRM, social, advertising).
  • Strong analytical skills and experience with Google Analytics (essential).
  • Demonstrated success in driving online traffic that converts into community growth and sales.
  • Proactive, creative, and results-driven with strong attention to detail.
  • Ability to think outside the box and deliver innovative solutions.
  • Confident communicator with experience working across teams and with external stakeholders.

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