Digital Campaign Strategist

3 days ago

Manila, National Capital Region, Philippines beBeePaidSocial Full time $36,000 - $48,000
Paid Social Marketing Specialist

We're seeking a detail-oriented Paid Social Marketing Specialist to join our Performance team. As a key player in executing client campaigns, you will be responsible for building and managing paid social campaigns across various platforms to meet specific KPIs and budgets.

Your primary focus will be on delivering exceptional results through data-driven decision-making, staying up-to-date with the latest industry trends and best practices.

Key Responsibilities:

  • Setup and manage paid social campaigns across multiple platforms, including Meta/Facebook/Instagram, Pinterest, TikTok, Snapchat, etc.
  • Daily management and optimization of campaigns to meet specific KPIs (MER, CAC, CPA, ROAS, CLTV) and budgets.
  • Refresh campaigns by uploading innovative creatives and tweaking elements when necessary.
  • Collaborate with other team members to identify new audiences, messaging, and creative concepts.
  • Guide designers on creative requirements and ad designs.
  • Evaluate campaign performance and generate reports that support data-informed decision-making.
  • Engage in client sessions, delivering updates on campaign performance and improvements.

Requirements:

  • Bachelor's degree in Marketing, Advertising, or related fields.
  • At least 4-5 years of experience in Meta / Facebook Ads, with any other platform a plus.
  • Prior in-house experience in the ecommerce realm.
  • Familiarity with platforms like Shopify, Magento, Big Commerce.
  • Solid grasp of ecommerce and digital marketing terminologies.
  • Basic experience with budget management across campaigns.
  • Proactive problem-solving aptitude paired with effective project management skills.
  • Proficiency in Excel and Google Sheets for data analysis.

Benefits:

  • Competitive salary range $36,000 - $48,000 per year.
  • HMO and 13th-month bonus.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for growth and professional development.
  • A collaborative and innovative team culture.

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