Digital Campaign Strategist

2 days ago

Manila, National Capital Region, Philippines beBeeDigital Full time $120,000 - $160,000

Senior Digital Advertising Executive

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The role of a Senior Digital Advertising Executive is to lead the end-to-end execution and performance of digital advertising campaigns. This involves managing setup and delivery across various platforms such as DV360, The Trade Desk, and Xandr Curate.

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  • Translate campaign objectives into programmatic strategies, including audience building and inventory curation.
  • Oversee campaign pacing, optimization, profitability, and KPI reporting.
  • Deliver weekly and post-campaign analysis, insights, and consultancy.
  • Provide troubleshooting and proactive recommendations.
  • Support the team with pre- and post-sales activities, assisting in cross- and upselling.
  • Build, mentor, and lead a regional Ad Operations team across Southeast Asia.
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About You

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  • You have a strong background in managing digital campaigns (mobile preferred).
  • You possess hands-on expertise with DSPs such as The Trade Desk, DV360, and curation tools.
  • You have deep knowledge of Programmatic Buying, including SSPs, RTB, DMPs, and audience targeting.
  • You have proven success in optimizing campaigns towards performance KPIs.
  • You have experience in brand lift studies, footfall measurement, and deriving insights from large datasets.
  • You have clear communication skills, with the ability to collaborate across technical and non-technical teams.
  • You have leadership experience with a track record of building and guiding high-performing teams.
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Requirements

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  • You should have mid-senior level experience in ad operations.
  • You should have excellent analytical and problem-solving skills.
  • You should be able to work under pressure and meet deadlines.
  • You should have strong leadership and communication skills.
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What's on Offer

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  • Competitive salary based on experience.
  • Opportunity to build and lead a regional ad operations team in SEA.
  • High growth potential within a rapidly scaling organization.
  • Professional and personal development opportunities.
  • Open, collaborative culture that values initiative.
  • Flexible working hours built on trust.

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