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Growth Marketing Manager

5 months ago

Metro Manila NCR, Philippines Cobden and Carter International Inc Full time
This is a UNIQUE, career changing and home-based position which offers many rewards, benefits and incentives.

This position is a member of the exec leadership team and will play a key role in the next stage growth of this established organization.

This is a hands-on and lead by example position that will drive the launch of new business's and grow awareness of existing brands. Everyone in the organization [including the CEO] is hands on and pro-actively involved in evolving creativity in the company. The ideal person will embrace this type of environment and can enjoy the round table approach to leadership and development where everyone has a voice and ideas can be born from any level of the organization.

Responsibilities:

  • Bring a unique approach to demographic and market attraction / engagement.
  • Continually bringing new ideas and directions to the leadership team to help expand brand and growth.
  • Define and lead growth strategy via digital marketing / brand awareness
  • Conceptualize new and highly engagement concepts that 'stand out from the crowd'.
  • Design and launch lead acquisition campaigns (email marketing, social media awareness, PR, etc.)
  • Advise / assist in the creation of a catalogue of engaging content for all social media footprint, varying the approach and style to keep the branding fresh.
  • Advise on, create and optimize email marketing campaigns, including visuals, copy and best practices to ensure successful campaigns and ultimately lead generation.
  • Using analytics tools to report findings and improvements on all email campaigns. Report on sales revenue generated marketing campaigns.
  • Have a whatever it takes and be hands-on to achieve the growth vision. Have the same level of determination and passion to succeed as the leadership team members.
  • Be the Brand Ambassador of the Company


Qualifications:

  • At least 5 years of experience in B2B marketing and campaign creation, delivery / management
  • At least 1 year of experience in Strategic Growth Marketing
  • Extensive background in idea conceptualization, starting concepts from zero – bring the idea to the table and work with the leadership team to bring it to life.
  • Experience in creating, designing and optimizing content materials and campaigns from scratch
  • Experience within the Outsourcing, RPO, Staffing Industries [or similar] is preferred but not essential
  • B2B Leads Generation experience, ideally via LinkedIn and similar routes to market.
  • Excellent communication skills - both verbal and written