Market Research Analyst

2 months ago

Philippines transcosmos Asia Philippines Inc. Full time

Role Level : Associate

Role Objective: 

Typically responsible for leveraging data and analytics to drive sales strategies and improve overall sales performance. This role requires a combination of technical, analytical, and interpersonal skills. Sales Intelligence Lead to utilize data effectively, drive informed decision-making, and contribute to the success of the sales team and the organization as a whole.

•           Sales Intelligence / Research Member will be a part of the Sales Operations team. Conduct extensive web research from avenues such as company annual reports, websites, industry trend and roadmap, market share etc.

•           Identify account and contact level insights, signals and proxies, which could effectively be used to determine intent

•           In depth deep dive research on accounts, their key stakeholders, org charts & dynamics, their challenges, initiatives/strategies/Roadmap, annual reports study for use in prospecting campaigns

•           He/She will work for the Sales & Bid Management team to drive value creation efforts. Primarily responsible for preparing comprehensive Sales Intelligence / Research reports for the companies from the various business industries / verticals TCAP is targeting.

•           He/She should provide meaningful & actionable research insights to the Sales / Bid Mgt. team in all sales pursuits with a keen focus on the industry.

•           He/She is also responsible for assisting Sales Team in preparing the Strategic Account Plan for the accounts they are targeting from various business industries / verticals. Intelligence provided by him/her should help Sales team in designing the win strategy for the accounts they are targeting. 

•           With the high focus on quality, speed and accuracy, he/she should be able to quickly edit, compile the Intel data from multiple sources into MS PowerPoint. 

•           Execute Special Projects as directed by the Head of Sales Operations Management.

•           Assume additional responsibilities as assigned based on the needs of the business.

•           Analyze data of lead generation and sales transition activity in Hubspot CRM

•           Works to create documentation of reports and dashboards in accordance with company standards.

Qualifications, Skills & Experience:

  • Experience in Data Analytics & Reporting including Data Modelling and Data Visualization
  • Ability to communicate the analysis with clarity and precision. An ideal candidate would have a grasp of both technical and business perspectives, including project management.
  • Knowledge on industry, market, solutions/platforms relevant to insighting, research and study
  • Analytical Skills: Proficiency in analyzing large datasets, identifying trends, and extracting meaningful insights.
  • Technical Skills: Knowledge of BI tools (e.g., Tableau, Power BI), SQL, and data warehousing concepts.
  • With understanding of statistical analysis and methodologies to interpret data accurately.
  • Ability to understand business processes and translate data insights into actionable recommendations.
  • Strong communication and presentation abilities to convey complex data findings clearly to various stakeholders.
  • Problem-Solving: Capability to address business challenges
  • Excellent attention to detail, accuracy of work is essential as well organized
  • Excellent English communications skills both in verbal and written form
  • Collaborative / Partnering
  • Critical Thinking and Problem-Solving
  • With between one (3) to four (5) years' work experience in the BPO industry, full-service IT-BPM, or Solutions/Software/Platforms Industry 
  • Knowledge and experience Customer Experience, E-Commerce, Digital Marketing, Digital Strategy and innovations such as Artificial Intelligence, Big Data and Analytics and different delivery models is a PLUS 

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