Product Marketing Manager

2 months ago


Metro Manila NCR, Philippines Flat Planet Philippines Incorporated Full time
We are seeking a dynamic Senior Product Marketing Manager to join its growing marketing team. This person will help drive the positioning and go-to-market of Client's products & services, through to the enablement of sales teams and deployment of demand generation campaigns. The ideal candidate brings a strategic mindset that translates into the ability to execute on a defined objective. They can communicate Client's value credibly and compellingly by collaborating with product, sales, R&D and other cross-functional colleagues. The value must be comprehensively articulated and understood by all stakeholders including; staff, partners, resellers, shareholders and customers.
Key Responsibilities:
  • Develop the positioning and messaging for Client's product and services portfolio
  • Manage go-to-markets of new products and capabilities, leading cross-functional teams toward coordinated, successful launches.
  • Manage GTM initiatives and relevant relationships with Client's technology partners.
  • Support sales channels with compelling collateral (e.g. solution descriptions, one-pagers, competitive analyses and kill sheets, customer success stories, PPT decks) as well as related web content.
  • Client's suite of products & services to cut through into new segments.
  • Help design Client's customer lifecycle strategy to improve customer retention and & cross-sell
  • Understand the competitive landscape — be an expert on our competition and how they are positioned.
  • Identify candidates for customer case studies and write associated materials.
  • Communicate both internally and externally to promote the story of our brand and product
  • Lead additional strategic initiatives for the company as needs arise.
What we will like about you:
  • A passion for Artificial Intelligence and Data
  • Relevant domain and industry experience in Product Marketing.
  • Enthusiastic attitude with passion for making an impact and gaining more responsibility.
  • Superior writing skills and track record of producing high-quality marketing content.
  • Proven ability to manage multiple simultaneous projects and prioritize effectively.
  • Strong interpersonal skills and ability to collaborate cross-functionally.
  • Entrepreneurial drive: a 'builder' who thrives in a fast-paced, high-growth environment.
  • Well-founded knowledge of marketing analytics, demonstrated through an ability to interpret data, compile and present findings to varying audiences.
  • In-depth knowledge of AI, Martech, CDP / CRM and BI technologies
  • Have team lead or management experience
  • Experience with PM tools, e.g. Monday, Wrike, Jira, Trello etc
  • Have experience or interest in start-up environments
  • Amenable to work onsite every day for the first month and then transition to hybrid (1s a week onsite) after.

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