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product marketing specialist
1 week ago
JOB RESPONSIBILITIES:
Client Communication & Product Marketing
- Engage continuously with clients to capture their business, technical, and reporting requirements, driving product success and alignment with market
- Develop and execute the annual business plan/marketing strategy, collaborating with relevant teams to ensure cohesive efforts across the organization
- Conduct product demonstrations and training sessions, preparing clients for the successful implementation and utilization of our solutions
- Marketing support
Product Marketing & Promotion
- Conduct market research to inform product positioning and go-to-market strategies.
- Maintain and leverage a comprehensive client database for targeted email marketing campaigns, ensuring accuracy and alignment with customer
- Collaborate with content creators to design marketing campaigns that promote product adoption and customer success.
- Stay updated on product developments, market trends, and sales processes to support lead generation and sales acceleration efforts
SEO and Online Presence Management
- Implement and manage SEO strategies to enhance online visibility and ranking across major search engines.
- Monitor and optimize the performance of the company's web properties, focusing on UX/UI enhancements and website analytics
- Manage and grow organic and paid social media channels, planning strategic campaigns to increase audience engagement and brand awareness.
Perform other tasks as may be assigned from time to time.
JOB QUALIFICATIONS:
- College graduate preferably with a Bachelor's Degree in Marketing, Business Management, Advertising, or a related field.
- At least 2 years of hands-on marketing experience, with a preference for backgrounds in IT solutions and Services, BPO, and Consulting industries.
- Proficient in marketing principles, product life cycle management, product strategies, and social media management.
- Knowledgeable in creating Market Analysis reports, Customer Feedback and Insights Reports, Web Analytics Reports, or general experience in creating proposals, presentations, and reports.
- Willing to be assigned in Ortigas, Pasig
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