Senior Ad Tracking Specialist
1 month ago
Requirements
What You'll Be Doing
- Setting up web/pixel conversion tracking with Google Tag Manager for Facebook Ads, Google Ads, TikTok ads, and other advertising networks
- Setting up server-side tracking using Google Tag Manager for Facebook Conversion API, Google Enhanced Conversions, Google Analytics, and TikTok Ads Conversion API
- Troubleshooting existing conversion tracking integrations to diagnose and resolve issues
- Setting up attribution using UTMs and ad network data
- Implementing miscellaneous tracking integrations and 3rd party technologies like Hyros
- Creating data visualization dashboards in Looker Studio
- Standardizing implementation with templates, technical documentation, and SOPs
- Proficient with Google Tag Manager for both web and server tracking implementations
- Experienced in setting up conversion tracking on funnels and websites for ad networks such as Facebook, Google, YouTube, and TikTok
- Experienced in using Unique Event IDs for deduplication across server and web conversion tracking implementations
- Skilled in setting up conversion tracking using direct gateways like Facebook Conversion API gateways
- Experienced in securely hashing user data using SHA256 to send back to ad networks for optimization
- A problem solver, able to quickly identify and troubleshoot issues
- Seeking steady work with a team, offering a great culture and opportunities for growth within the company
- Experienced in creating insightful dashboards using Looker Studio
30 Days:
- Integrated with the performance advertising team, assisting with web conversion tracking implementations
- Begun Conversion API implementation for our clients and internal advertising efforts
- Completed Google Enhanced Conversions and other server-side tracking implementations
- Standardized and documented tracking implementation for reuse on new funnels, implementations, or new accounts
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