Key Account Manager

2 weeks ago


Philippines WhiteCrow Research Full time

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house talent acquisition teams.

About our client

Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries, providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.

As a Key Account Manager - DTC, you will be responsible for...

The Key Account Manager will manage key chain drug stores – , ensuring that the sales objectives are met for the Company Direct-To-Consumer business.

Key responsibilities include the following:

  • Negotiations with key accounts and the development of annual account business plans.
  • Delivery of KPIs: Sales, distribution, availability, visibility, and inventory management of Company products in-store – both offline and online (if applicable).
  • Budget management and delivery of ROI for activities executed.

Major activities:

  • Developing account strategies for chains handled.
  • Acquiring an in-depth understanding of customer needs, requirements, future plans and trends from a retailer, category and shopper perspective in order to customize engagements with each retailer partner.
  • Establishing strong relationships and partnerships with key personnel in retailer chains managed to gain supplier preference and to drive business collaborations for future innovations.
  • Ensuring sufficient supply through a robust forecasting process with accounts.
  • Ensuring distribution, availability and in-store execution in relevant channels.
  • Gathering competitive intelligence and relaying relevant information to the PH leadership team in order to prepare and adjust if needed.
  • Creating demand generation programs that will drive KPIs and profitability.
  • Resolving issues and concerns of customers and coordinating with internal teams for any help needed.
  • Continuous motivation and coaching to merchandising team members to drive performance.
  • Liaising with third-party partners and internal stakeholders to meet sales and merchandising objectives. (merchandising agency, distributor partners, internal marketing, supply chain and finance teams)

What you already have...

  • Degree in Business/Marketing preferred.
  • Good understanding of the latest retailer and shopper trends.
  • Good analytical skills, evaluate data and provide insights to improve sales.
  • Min 3-4 years of sales experience in FMCG and/or Consumer Healthcare industries.
  • Customer focused with strong interpersonal skills and able to illustrate agility to work and manage cross-functional teams.
  • Previously or currently managing key chain drug store accounts.
  • Adaptability to a dynamic business environment and problem-solving skills.
  • Good communication skills to be able to drive his/her agenda to a wide and varied audience from merchandisers to the management team.

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