Digital Media Buyer

3 weeks ago


Philippines Radix HR Full time

The Digital Media Buyer is incredibly knowledgeable in a wide range of digital marketing platforms, automation tools, and the latest tactics and trends, and has previously managed digital marketing initiatives in the consumer, retail, and services industries. The role is comfortable with data and can advise the team on which campaigns work/don't work based purely on empirical evidence on engagement and conversion.

Responsibilities

  • Digital advertising campaigns: conceptualize, deploy, and iterate Facebook ad campaigns and SEM campaigns.
  • For Google: AdWords, GDN, and Remarketing. Be knowledgeable in basic SEO and how it relates to creating remarkable content.
  • For Facebook: Awareness, lead generation, or direct conversion campaigns using custom audiences and lookalikes. Bonus: Experience using the Facebook Marketing API. 
  • Manage our editorial content platforms such as our consumer blog and email newsletters (for consumers, merchants, and partners). Run effective email-based campaigns.  
  • Work with cross-functional teammates in merchandising, product development, graphic design, and digital commerce to execute holistic campaigns. 
  • Run A/B tests across campaigns to optimize performance and report the results of these tests. 
  • Measure and report the performance of campaigns in accordance with KPIs and ROI objectives.


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