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Head of Brand Marketing

2 months ago

Philippines Data Analytics Ventures, Inc. Full time

The Head of Brand Marketing & Growth oversees all marketing activities within DAVI, including corporate branding, Go Rewards and data solutions marketing.

This role is responsible for developing strategies, setting goals, executing campaigns, managing budgets, and ensuring consistent and quality brand messaging across paid, owned, and earned channels.

JOB DESCRIPTION:

  • Develop comprehensive strategic marketing plan to drive awareness, customer acquisition, retention and customer advocacy
  • Drive externally facing benefits-oriented product messaging including thought leadership content, customer success stories, fact sheets, blogs, and sales materials.
  • Understand our customer journey and the who, what, when and why behind the decisions they make and develop effective customer life cycle programs based on these findings
  • Execute, optimize, and measure online and offline campaigns
  • Derive actionable insights from marketing and customer data to shape future marketing strategies
  • Growth hacking through constant testing to uncover new cost-effective opportunities from Above-the-Line (ATL) and other marketing tactics

JOB QUALIFICATIONS:

  • Bachelor's degree in marketing, business administration, or a related field. Additional certifications in digital marketing or brand management can be beneficial.
  • Robust background in marketing, preferably with significant experience in brand management, digital marketing, and growth strategies. This includes a strong understanding of various marketing channels such as social media, content marketing and SEO.
  • Possess strong leadership skills to effectively manage and inspire a team of marketing professionals. Experience in leading cross-functional teams and driving collaboration across departments is essential.
  • Deep expertise in brand strategy, positioning, and brand development is crucial.
  • Effective communication skills are crucial for this role, including the ability to articulate marketing strategies, influence stakeholders, and represent the brand externally.

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