Brand Communications Executive

4 weeks ago

Philippines Sonak Corporation Full time

Job Description:

  • Craft a year-long PR and KOL strategy in alignment with brand campaigns set by the regional team, ensuring consistent brand messaging and maximum exposure.
  • Forge strong relationships with media titles, negotiating coverage and ad placements to amplify brand visibility across various platforms.
  • Identify, negotiate, and collaborate with KOLs and celebrities for joint events and brand campaigns, leveraging their influence to enhance brand credibility and reach.
  • Develop a comprehensive content plan for KOLs and media partners to use during overseas and local events, ensuring consistent brand messaging, posting in a timely manner and alignment with campaign objectives.
  • Localize global/regional press releases for key campaigns and ensure timely dissemination to local media partners, maximizing brand exposure in target markets.
  • Write compelling press releases for local campaigns and special events (e.g., holiday gift list & store opening event), maintaining consistency in brand messaging and tone.
  • Collaborate with the merchandising team to forecast and manage seeding products for marketing stocks, press kits, and samples required for brand communication initiatives.
  • Plan and execute local and global PR events to support campaign launches, coordinating with cross-functional teams for seamless execution.
  • Work closely with store operations, digital marketing, retail marketing and visual merchandisers to coordinate events, product launches, and other brand communication activities, ensuring alignment with overall brand strategy.
  • Other tasks may be assignedQualifications:
  • Preferably 2-3 years of working experience in the retail fashion industry.
  • Bachelor's degree in Marketing, Communications, or related field.
  • Knowledgeable in marketing and public relations.
  • Experience in writing press releases.
  • Having worked with media and KOLs before is a plus.
  • Must be highly motivated, detail-oriented, creative, and innovative.

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