Digital Marketing Sales Head

3 weeks ago


Philippines Golden Haven Memorial Parks, Inc. Full time

Overview:

As the Head of Digital Marketing/Sales, you will be responsible for leading and executing the overall digital marketing and sales strategy of the company. This role requires a strategic thinker with a strong understanding of digital marketing trends, customer behavior, and sales techniques. You will drive online brand presence, customer engagement, and revenue growth through various digital channels.

Responsibilities:

1. Strategic Planning:

  • Develop and execute comprehensive digital marketing and sales strategies aligned with business goals.
  • Conduct market research and competitor analysis to identify opportunities and threats.
  • Collaborate with other department heads to integrate digital initiatives into the overall business plan.

2. Team Leadership:

  • Recruit, train, and manage a high-performing digital marketing and sales team.
  • Provide mentorship and guidance to team members, fostering a culture of innovation and excellence.
  • Set clear performance targets, monitor progress, and implement strategies for continuous improvement.

3. Digital Marketing:

  • Oversee the development and execution of digital marketing campaigns across various channels (SEO, SEM, email, social media, etc.).
  • Analyze campaign performance metrics and adjust strategies as needed to optimize results.
  • Stay abreast of industry trends and emerging digital marketing technologies.

4. Sales Management:

  • Develop and implement effective sales strategies to drive revenue growth.
  • Collaborate with the sales team to align marketing efforts with sales objectives.
  • Analyze sales data and customer feedback to refine sales tactics and enhance customer satisfaction.

5. Brand Management:

  • Ensure consistent branding across all digital platforms and campaigns.
  • Work closely with the marketing team to develop and maintain a strong brand identity.
  • Monitor online reputation and implement strategies to enhance brand image.

6. Budget Management:

  • Develop and manage the digital marketing and sales budget.
  • Allocate resources effectively to maximize ROI.
  • Monitor expenses and adjust budgetary allocations as needed.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • Proven experience in digital marketing and sales leadership roles.
  • In-depth knowledge of digital marketing channels and trends.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Ability to lead and inspire a team to achieve ambitious goals.
  • Proficiency in marketing analytics tools and CRM systems.


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