Digital Marketing Sales Head
3 weeks ago
Overview:
As the Head of Digital Marketing/Sales, you will be responsible for leading and executing the overall digital marketing and sales strategy of the company. This role requires a strategic thinker with a strong understanding of digital marketing trends, customer behavior, and sales techniques. You will drive online brand presence, customer engagement, and revenue growth through various digital channels.
Responsibilities:
1. Strategic Planning:
- Develop and execute comprehensive digital marketing and sales strategies aligned with business goals.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Collaborate with other department heads to integrate digital initiatives into the overall business plan.
2. Team Leadership:
- Recruit, train, and manage a high-performing digital marketing and sales team.
- Provide mentorship and guidance to team members, fostering a culture of innovation and excellence.
- Set clear performance targets, monitor progress, and implement strategies for continuous improvement.
3. Digital Marketing:
- Oversee the development and execution of digital marketing campaigns across various channels (SEO, SEM, email, social media, etc.).
- Analyze campaign performance metrics and adjust strategies as needed to optimize results.
- Stay abreast of industry trends and emerging digital marketing technologies.
4. Sales Management:
- Develop and implement effective sales strategies to drive revenue growth.
- Collaborate with the sales team to align marketing efforts with sales objectives.
- Analyze sales data and customer feedback to refine sales tactics and enhance customer satisfaction.
5. Brand Management:
- Ensure consistent branding across all digital platforms and campaigns.
- Work closely with the marketing team to develop and maintain a strong brand identity.
- Monitor online reputation and implement strategies to enhance brand image.
6. Budget Management:
- Develop and manage the digital marketing and sales budget.
- Allocate resources effectively to maximize ROI.
- Monitor expenses and adjust budgetary allocations as needed.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven experience in digital marketing and sales leadership roles.
- In-depth knowledge of digital marketing channels and trends.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Ability to lead and inspire a team to achieve ambitious goals.
- Proficiency in marketing analytics tools and CRM systems.
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