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Sales and Marketing Manager
5 months ago
Responsibilities:
● Develop and implement strategic marketing plans and sales forecasts to achieve
company objectives.
● Set clear sales goals for account executives and oversee their performance.
● Supervise, train, and motivate the sales team, providing coaching and guidance to
increase their sales performance.
● Monitor collection performance of account executives.
● Develop and implement sales techniques and strategies to maximize sales and market
share.
● Manage and monitor sales and marketing budgets.
● Plan and oversee advertising and promotional activities across various channels.
● Develop and recommend product positioning, packaging, and pricing strategies.
● Achieve and maintain a satisfactory profit/loss ratio and market share.
● Oversee market research and adjust marketing strategies based on market trends and
competitor analysis.
● Prepare monthly competitive reports.
● Establish and maintain relationships with industry influencers and key strategic partners.
● Guide preparation of marketing activity reports and present to Top Management.
● Ensure a consistent corporate image across all marketing materials and events.
● Direct sales forecasting activities and set performance goals.
● Manage staff recruitment, selection, and development for the sales and marketing team.
● Direct market channel development and coordinate sales distribution.
● Represent the company at trade association meetings.
● Meet with key clients, assist account executives in building relationships, and close
deals.
● Coordinate communication between the sales department and other departments.
● Analyze and control departmental expenditures to meet budget requirements.
● Prepare periodic sales reports and analyze sales performance.
● Manage and develop the sales team, including recruitment, training, and performance
reviews.
● Assign sales and marketing projects and tasks to the team and ensure deadlines are
met.
● Perform other duties as assigned.