Lead Digital Analyst
3 days ago
About the Role
We are seeking a Lead Digital Analyst (Search) to take charge of paid search campaigns, team enablement and client pitches. This role requires hands-on expertise in paid search platforms, leadership skills and a passion for driving performance through data-driven digital strategies.
Key Responsibilities
• Develop and execute paid search strategies across Google Ads, SEM, DV360, and programmatic/display ads.
• Conduct keyword research, ad copy creation, bidding, targeting and optimization for campaign performance.
• Manage video and display advertising campaigns, including creative collaboration and performance tracking.
• Lead, coach and mentor team members, fostering skill development and a growth-oriented culture.
• Support pitches and presentations, providing strategic insights and clear communication to clients and stakeholders.
• Stay updated on industry trends and share insights with the team to continuously enhance strategies.
Qualifications
• 3+ years of experience with Google Ads (non-negotiable), DV360 and/or paid search platforms.
• Background in leadership (or strong willingness to lead) within paid search advertising.
• Strong analytical skills and a data-driven mindset for campaign optimization.
• Excellent client communication, presentation and interpersonal skills.
• Skilled in team management, conflict resolution and collaboration tools (e.g., Google Drive).
• Highly organized, proactive and entrepreneurial with a passion for delivering results.
• Strong written and verbal communication for strategy presentation and stakeholder alignment.
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