Digital Marketing Manager

4 weeks ago

Pasig, Philippines ACCPRO International Full time

We're Hiring: Digital Marketing Manager
Ortigas, Pasig City | Hybrid | Weekdays (Nightshift)

Key Accountabilities:
• Develop and execute comprehensive marketing strategies across digital advertising and SEM. This includes managing budgets, setting KPIs, and ensuring alignment with client goals.
• Manage campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.), paid advertising workflows, and overall campaign structure.
• Monitor, analyze and report on campaign performance (SEM & digital ads), using data driven insights to propose actionable next steps for optimization, including keyword analysis, bid management, A/B testing, and content planning.
• Lead cross-functional collaboration with writers, designers, developers, and data teams to ensure campaign objectives are met efficiently.
• Provide tactical and strategic support to specialists and associates, mentoring them to ensure best practices in campaign execution and optimization.
• Identify and resolve potential campaign issues, streamline workflows to improve
efficiency, and implement scalable processes to enhance overall performance.

Qualifications:
• Bachelor’s degree in Information Technology , Digital Marketing, or a related field is an advantage.
• Excellent communication skills, strong command of English, and experience working with cross-functional teams and clients.
• Must be willing to report twice a week in Pasig City, Philippines on a night shift
schedule from 8PM to 5AM PST
• 3-5 years of relevant work experience in digital marketing, including hands-on
experience in running, monitoring, and optimizing campaigns on platforms like Google Ads, HubSpot, LinkedIn, GA4, etc.
• Proficiency in advertising platforms, and performance analytics, with the ability to
translate metrics such as ROAS, CTR, CPA, and CPC into strategic actions.

Interested applicants may send their application

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