Digital Marketing Officer

4 weeks ago

Pasig, Philippines Link Business Process Inc. Full time

The Digital Marketing Lead / Supervisor is responsible for developing, implementing, and overseeing the company’s digital marketing strategies and communication initiatives. This role manages all online platforms including the website, social media channels, e-commerce platforms, and digital advertising campaigns. The position ensures brand consistency, drives online engagement, and optimizes overall digital performance to achieve business goals. Digital Marketing Strategy Develop and execute integrated digital marketing strategies across multiple channels (social media, website, email, and paid advertising). Manage online advertising campaigns (Google Ads, Meta Ads, etc.) to drive traffic, leads, and conversions. Set up and manage Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns. Analyze campaign performance using data-driven insights to optimize return on investment (ROI). Implement effective Search Engine Optimization (SEO) strategies to enhance organic visibility and website traffic. E-commerce Management Oversee the performance and optimization of the company’s e-commerce platforms. Analyze e-commerce data to identify opportunities for improving conversion rates and customer experience. Develop and execute online promotional campaigns (double-double sales, payday promotions) to boost sales. Social Media Management Plan, develop, and execute social media strategies to grow brand awareness and community engagement. Create and maintain a content calendar for key social media platforms (Facebook, Instagram, LinkedIn, etc.). Track performance metrics and continuously refine strategies to achieve defined KPIs. Content Creation and Management Lead the planning and production of digital content aligned with brand objectives. Ensure all content reflects the company’s tone, voice, and branding standards. Collaborate with the creative and multimedia teams for the development of visuals, videos, and other digital assets. Qualifications Bachelor’s degree in Marketing, Communications, Business, or any related field. Minimum of 5–7 years of relevant experience in digital marketing, e-commerce, or communications. Proven experience managing successful digital campaigns and online platforms. Strong knowledge of SEO, SEM, PPC, email marketing, and content marketing. Experience using website management systems (Shopify, WordPress, WooCommerce, Magento) and analytics tools (Google Analytics, SEMrush, Meta Business Suite). Excellent communication, analytical, and project management skills. #J-18808-Ljbffr

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