Digital Marketing Officer

4 weeks ago

Pasig, Philippines Robinsons Land Corporation Full time

Overview Digital Marketing Officer at Robinsons Land Corporation. Responsible for social media and digital assets management, content creation, copywriting and digital paid media advertising for Robinsons Malls. Recommends and cascades digital marketing campaigns, including web, SEO/SEM, email, social media and digital advertising to attract our target market into our malls. Digital Assets Management Maintain social media presence across all Robinsons Malls assets. Manage Robinsons Malls digital platforms up-to-date. Collaborate with internal and external partners in crafting digital marketing efforts. Measure and report on the performance of all social media marketing campaigns. Content Creation / Copywriting Write and create engaging digital content that will help increase the malls\' foot traffic and tenant sales. Proofread and ensure high quality digital marketing materials in terms of copy and content. Digital Advertising Management Develop and perform media planning and implementation of Robinsons Malls’ campaigns. Identify trends, insights and optimize expenditure and performance based on this data. Measuring and reporting the performance of all the digital media campaigns as well as assessing them against goals to be met. Coordinate with internal teams and external agencies for digital amplifications. Education: College degree in the field of Marketing, Business Administration, Communication or other related course Years of Experience: At least 2-3 years experience. Fresh graduates are welcome to apply Experience Range: 2 - 3 years Job posted on: Seniorit y level Entry level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr

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