Digital Marketing Head

1 month ago

Quezon City, Philippines PRIME Philippines Full time

Job Description:
As the Digital Marketing Head, you will be responsible for developing and executing strategic marketing plans that align with our business goals and objectives. Your role will involve the following:


* Lead the marketing team and foster a creative and collaborative work environment.
* Develop and implement innovative marketing strategies to enhance company’s brand visibility, promote services and generate leads.
* Oversee all marketing functions such as brand marketing, relationship marketing, events management, and market-oriented business strategies.
* Conceptualize and develop marketing campaign strategies including Website, Search Engine Marketing/Search Engine Optimization, email, social media, GoogleAd Words, Online Real Estate Platforms and display advertising campaigns for QC and Davao Office.
* Oversee the creation of engaging content for various channels, including digital platforms, social media, and traditional marketing collateral to increase traffic and client engagement.
* Evaluate the performance of all digital marketing campaigns and utilize data-driven insights to make necessary adjustments for optimization.
* Conduct market research and analyze industry trends as well as innovative technologies and tools to identify new opportunities for growth.
* Collaborate with cross-functional teams to ensure a consistent brand message across all touchpoints.
* Manage the marketing budget effectively to maximize ROI and achieve targeted outcomes.
* Build and maintain relationships with media outlets, partners, and stakeholders.


Minimum Qualifications:
* Must have a Bachelor's/College Degree in Marketing Management, Mass Communication, Media Studies, Advertising or any equivalent course.
* Proven experience of at least 8-10 years in a leadership role within marketing, preferably in the real estate or related industry.
* Strong understanding of digital marketing, social media platforms, and content creation.
* Excellent leadership and team management skills, with the ability to motivate and guide a diverse team.
* Strategic thinker with the ability to develop and execute marketing plans that drive results.
* Creativity and a keen eye for design and aesthetics.
* Familiarity with real estate trends and market dynamics is advantageous.
* Strong command of the English language both written and oral.
* Must have experience with project management, branding conceptualization, and expertise in web analytics tools (Google analytics, SEO/SEM).

Why Join Us:
* Opportunity to play a pivotal role in shaping the marketing direction of a respected real estate consultancy firm.
* Collaborative and supportive work environment that encourages creativity and innovation.
* Competitive compensation package with performance-based incentives.
* Career growth and advancement opportunities as the company continues to expand.
* Chance to work with a diverse team of professionals who are passionate about the real estate industry.


If you're ready to take on a leadership role in driving the marketing efforts of a dynamic real estate consultancy firm, we would love to hear from you. Please submit your updated CV and a cover letter detailing your relevant experience and accomplishments. We look forward to welcoming an enthusiastic Marketing Head to our team.

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