Marketing Manager

1 month ago


Iloilo City, Philippines SM Retail Full time

Job Description:
DEVELOP & EXECUTE: Develop local market understanding to help in the development & execution of marketing programs

· RESEARCH LOCAL MARKET

Conduct monthly competitor checks (events, promotions, etc.) & analyze information on the SMAC Loyalty program

· ENGAGE LOCAL COMMUNITY

Communicate with relevant entities within the trading area: local market segments, private offices, and organizations for the development of loyalty programs

· RECOMMEND AND EXECUTE MARKETING PLAN

Recommend & execute a comprehensive local store marketing program to support the business objectives of the store

· PROCESS LOCAL REQUIREMENTS

Process the local implementation requirements of the marketing programs (resize marketing collaterals received from head office marketing to fit local requirements, secure permits, etc.)

· EVALUATE PROJECTS

Evaluate the effectiveness of all marketing activities implemented in the branch in terms of sales effect & cost (identify reasons for success or failure)

Qualifications:
· Candidate must possess at least a Bachelor's/College Degree in Business Studies, Marketing, or equivalent

· At least 3 years of working experience in a managerial role is required for this position

· Candidate must be a self-starter, with above-average communication and leadership skills

· Ability to work in a fast-paced environment; highly creative and with a collaborative attitude

· Flexible to be assigned to work schedules supporting the retail operational hours

· Willing to be assigned to The SM Store Delgado

· Full-time positions available


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