Marketing Operations Specialist

2 weeks ago

Pasig City, Philippines ACCPRO INTERNATIONAL Full time

Primary Responsibilities:
• Create and manage email campaign calendars. Set up email campaigns, monitor and
schedule email sends, compile and create insightful email reporting.
• Plan and execute A/B tests, manage testing calendar, record results, and advise on
improvements.
• Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
• Build the workflow and structure for automated email campaign drips with the use of
Marketing Automation Platforms.
• Execute marketing activities ranging from website publishing and maintenance, updating
customer databases, updating website and landing pages, and management of content
repositories.
• Perform operational execution across a variety of marketing tools, systems, and
processes such as website CMS, Marketing Automation, CRM databases, and Analytics
& Reporting tools.
• Work with team leads and cross function team to improve email campaign performances
and marketing operations related workflows and processes.
• Daily processing of ad hoc operational requests based on specific workflows.
• Supporting other workflow processes related to requests for data, information, and
insights.

QUALIFICATIONS:
• 2 - 5 years of relevant work experience or education in fields of Marketing, Information
Technology, Engineering or related.
• Strong communication skills to collaborate with cross-function team and to liaise with
international clients.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot,
Sitecore, Wordpress, Outreach, etc.) is a strong advantage.
QUALIFICATIONS:
• 2 - 5 years of relevant work experience or education in fields of Marketing, Information
Technology, Engineering or related.
• Strong communication skills to collaborate with cross-function team and to liaise with
international clients.
• Prior experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot,
Sitecore, Wordpress, Outreach, etc.) is a strong advantage.

Work Address: Ortigas, Pasig City
Work Set-up: Hybrid
Work Schedule: Monday to Friday | Night shift (8PM – 5 AM)
Work Type: Full time

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