Marketing Operations Specialist

2 weeks ago

Pasig, Philippines ACCPRO International Full time

We're Hiring: Marketing Operations Specialist
Ortigas, Pasig City | Hybrid | Weekdays (Nightshift)

Responsibilities:
• Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting.
• Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
• Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms.
• Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories.
• Perform operational execution across a variety of marketing tools, systems, and
processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.
• Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes.
• Daily processing of ad hoc operational requests based on specific workflows.
• Supporting other workflow processes related to requests for data, information, and insights

Qualifications:
• Bachelor’s degree in business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field.
• 2 - 5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related.
• Strong communication skills to collaborate with cross-function team and to liaise with international clients.
• Must have experience with a CRM, CMS, Martech software (e.g. Marketo, Salesforce, Pardot, Sitecore, Wordpress, Outreach, etc.)
• Must be willing to work twice a week in Pasig City, Philippines on a night shift schedule from 8pm to 5am PST

Interested applicants may send their application

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