Content & Social Media Strategist

2 weeks ago

Quezon City, Philippines Mogul Construction Corporation Full time

Job Summary

Autolux Corp. is seeking a creative and data-driven Content & Social Media Strategist to lead our brand’s online presence. This role is responsible for planning what content to shoot and post, coordinating visual production, writing captions, running ad campaigns, and ensuring our social media channels drive engagement, awareness, and leads. The ideal candidate understands both automotive content and digital marketing strategy.

KEY RESPONSIBILITIES

Content Planning & Strategy
•Develop monthly content calendars with proposed photo and video ideas
•Plan what to shoot and how (e.g. walkaround videos, client handovers, car features, behind-the-scenes)
•Write engaging captions and select hashtags optimized for reach and branding
•Coordinate with team or third-party photographers/videographers to execute content shoots

Social Media Management
•Manage and maintain Autolux Corp.’s social media pages (Facebook, Instagram, TikTok, YouTube, Carousell)
•Schedule and publish posts based on planned content calendar
•Respond to comments or coordinate with the team for inquiries that come in

Campaign Execution & Ads Management
•Plan and run targeted ad campaigns to boost reach, engagement, and lead generation
•Monitor ad performance (CTR, reach, cost per result) and make adjustments when necessary
•Propose new ways to promote high-end units, events, or promos

Performance Monitoring
•Analyze post and campaign performance using platform analytics (Facebook Insights, Instagram, etc.)
•Recommend content and strategy improvements based on data
•Report monthly engagement trends and results

Qualifications
•Proven experience in content planning, digital marketing, or social media management
•Strong creative sense for photo/video storytelling
•Knowledge in Facebook Ads Manager and basic analytics
•Excellent written English (caption writing, CTA phrasing, hashtag use)
•Up-to-date with social media trends, especially in automotive or luxury branding
•Proficiency in tools like Canva, CapCut, or similar content design/video editing platforms is a plus
•Photography or videography coordination experience is a bonus

Work Setup & Schedule
•Hybrid or office-based (Quezon City), with occasional on-site shoots or coordination with the vehicle team
•Standard working hours; flexible based on shoot schedules and campaign runs

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