Performance Marketing Manager
2 weeks ago
QUALIFICATIONS:
• 3–5 years experience in digital marketing, running and optimizing campaigns (Google Ads, HubSpot, LinkedIn, GA4, etc.)
• Skilled in ad platforms and analytics; able to turn metrics (ROAS, CTR, CPA, CPC) into strategies
• Eager to keep learning and improving skills across multiple platforms
• Strong analytical and problem-solving skills
• Self-motivated, works independently, and a good team player
• Leadership and communication skills; experience managing/mentoring a team
• Bachelor’s degree in IT, Digital Marketing, or related field is an advantage
• Excellent English skills; experience working with cross-functional teams and clients
• Willing to report twice a week in Pasig City, night shift (8 PM – 5 AM PST)
DUTIES AND RESPONSIBILITIES:
• Develop and run marketing strategies for digital ads and SEM, including budgets, KPIs, and client goals
• Manage ad campaigns across multiple platforms (Google, LinkedIn, Microsoft, 6sense, etc.)
• Track and analyze campaign performance; optimize using data (keywords, bids, A/B tests, content)
• Work with writers, designers, developers, and data teams to meet campaign goals
• Guide and mentor specialists/associates to ensure best practices in campaign execution
• Troubleshoot campaign issues, improve workflows, and create scalable processes for better performance
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