Performance Marketing Manager

Performance Marketing Manager Join to apply for the Performance Marketing Manager role at L'Oréal Who is L'Oréal? L'Oréal is the world's largest and most profitable beauty company, present in over 150 countries. With a portfolio of more than 36 international brands, the company focuses on beauty innovation and sustainability, guided by its six founding values: Passion, Innovation, Entrepreneurial Spirit, Open‑mindnedness, Quest for Excellence, and Responsibility. The company is pivoting to a beauty‑tech world, leveraging data and AI to personalize products and strengthen relationships with consumers. Why join us? L'Oréal empowers employees to take risks, think outside the box, and influence the global beauty industry. Permanent learning opportunities, fast‑track careers, and the chance to innovate for a diverse consumer base are key benefits. What will you do? As a Performance & Search Manager under the CDMO Team, you will lead biddable media strategy, deliver media activations that drive business results, and partner with cross‑functional stakeholders on new media initiatives. Responsibilities Lead in integrated media strategy for all off‑site and on‑site biddable media solutions Take ownership of digital media budgeting allocation, working closely with e‑com, Brand, & Division teams Custodian of e‑com media performance to drive business impact, setting clear objectives, optimizations, and KPIs Craft e‑comm media and search learning agenda, test and learn, and identify innovation opportunities for the Brand & Division Drive search strategy and keyword planning, ensuring integration of multiple touchpoints Build, govern, and ensure adoption of e‑commerce media planning, execution, and optimization framework cascaded by Zone / Corporate Provide support to build key enablers of measuring and monitoring division’s activities and KPIs Develop consumer understanding through data, contributing to analysis of the consumer path to purchase, and work with Brand OBMs on personalized communications to improve CR Create audience strategy for the Brand & Division Analyze campaign performance and ensure activation of the right media touchpoints, tracking, and drawing conclusions from specific media/e‑commerce KPIs (GMV Achievement, CIR%, ROAS, Media GMV contribution, conversion rate, unique visitors, pageviews, etc.) Work with agency, e‑commerce, & brand teams to constantly A/B test assets on key levers to drive better CTR and CR Support CDMO Head of Media in cultivating inter‑agency and marketing solutions partners’ relationships to deliver sustainable and growth‑driven outcomes Bring in new media revenue streams / new approaches into commerce Build continuous learning and guidelines, and translate any zone guidelines for local implementations Professional and Technical Competencies Performance Search Lead performance paid media campaigns including digital support for e‑commerce, media finance, and tools management Manage and run Performance Search Consult from a budget POV for Brands/Division Performance Display Media Manage and activate Performance Display Media for Brands/Division Who are we looking for? 7+ years’ experience in digital and performance media planning Prior experience working in media agency or client side to drive online business is preferable Strong knowledge of digital media ecosystem, ad‑tech, biddable media, programmatic buying, audience data acquisition/segmentation Familiarity with new AI‑optimization solutions: Performance Max, GMV MAX Proficiency in affiliate marketing, short video and livestream boosting Strong analytical and problem‑solving skills Highly self‑motivated, proactive, can‑do attitude Ability to effectively communicate with cross‑functional teams Ability to work under pressure in a fast‑paced, rapidly changing environment Experience handling Lazada/Shopee/TikTok marketing solutions is advantageous Ability to influence key stakeholders by understanding the needs of different functions from their perspectives L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law. Seniority level Not Applicable Employment type Full‑time Job function Marketing, Other, and Consulting #J-18808-Ljbffr