Marketing Transformation Consulting Manager

2 weeks ago

Taguig, Philippines Ayuda Business Management solution Inc Full time

Responsibilities:

▪ Design new campaign strategies and marketing plans across all channels.
▪ Conduct client’s Campaign/Marketing capability assessment and provide recommendations on
optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign
ecosystem.
▪ Developing business case for campaign strategies, technology solutions.
▪ Derive insights for campaign, work on Campaign attribution and optimization strategy
▪ Define campaign KPIs and track them throughout the campaign lifecycle
▪ Identifying marketing process improvement opportunities and re-define the processes.
▪ Lead and managed at least 1 large salesforce marketing program execution from strategy definition to
delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce
Loyalty
▪ Good experience in conducting requirement gathering and design workshops, preparing solution and
functional blueprint, leading, and coordinating solution design and deployment across multi
dimensional team.
▪ Strong project management skills: ability to mobilize and organize across multiple stakeholders (client
and internal) and projects.

Qualification:
▪ Overall experience of 9+ years in designing / managing marketing campaigns with at least 4-5 years of
hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/
Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client
facing experience
▪ MBA is a plus.
▪ Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
▪ Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
▪ Strong understanding of how digital channels work together to create a cohesive, personalized
marketing program for the customer, not just knowledge of one channel.
▪ Experience managing digital campaigns for large, complex clients with proficiency in measurement and
operations.
▪ Ability to use insights for campaign and strategy optimization.
▪ Ability to drive the engagement with minimal supervisor involvement and should be able to work
independently from onshore/offshore.
▪ Ability to establish and build on working relationships effectively.
▪ Experience in managing small/ mid-sized teams.
▪ Experience in working with middle to senior management levels within existing organization /client
organizations.
▪ Strong experience in shaping and driving engagements and ability to lead project teams.

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