Lead Generation Specialist
2 weeks ago
WHO WE ARE:We promise you haven't worked with anyone else like us before Seller Interactive is a Toronto-based company that has been dominating in ecommerce growth marketing since 2018. Our journey has been filled with countless triumphs and lessons learned, as we've navigated the treacherous terrains of the Amazon marketplace. And guess what? We've emerged as Canada's leading full service Amazon agency, armed with the most effective selling strategies in the game.Picture this: a global team of over 300 exceptional individuals, each one an absolute A-player. On our team, you will meet Brand Strategists, Designers, Copywriters, Video Editors, Media Buyers, Developers, and the list goes on. Our team boasts an impressive array of specialized skills, all working together to achieve greatness.Seller Interactive is driven by our 4Gs - Grit, Growth, Greatness, and Gratitude. These core values aren't just empty words; they are the beating heart of our company. We embody these principles in everything we do, from conquering challenges at work to embracing personal growth in our everyday lives.So, what are you waiting for? Dive into the excitement and join us on this incredible journey. Say goodbye to the ordinary and hello to a career that will challenge, inspire, and reward you like never before. Seller Interactive is where dreams come alive, and we can't wait to welcome you to our unstoppable team. Get ready to redefine what work can be
What’s the job?The Lead Generation Representative is responsible for initiating and maintaining contact with potential customers, generating interest in the company's offerings, and qualifying leads for further engagement by the sales team. This role requires effective communication skills, a results-oriented approach, and the ability to work collaboratively with sales and marketing teams.
YOUR RESPONSIBILITIES:
- Prospecting: Identify and research potential leads through various channels, including cold calling, email outreach, social media, and online research.
- Lead Qualification: Engage with leads to determine their needs, budget, and purchase intent, and qualify them based on predefined criteria.
- Product Knowledge: Maintain a thorough understanding of the company's offerings to effectively communicate value propositions to potential leads.
- CRM Management: Record and maintain accurate lead information in the Customer Relationship Management (CRM) system.
- Follow-up: Ensure timely and consistent follow-up with potential leads to nurture their interest and move them through the sales funnel.
- Lead Nurturing: Use email marketing and other communication tools to nurture leads and provide them with relevant content and information.
- Sales Handoff: Coordinate with the sales team to transition qualified leads for further engagement, providing comprehensive information and context.
- Data Analysis: Analyze lead generation performance, track KPIs, and make data-driven recommendations for process improvement
- Reporting: Prepare and provide regular reports on lead generation activities and results to management.
- Feedback Loop: Collaborate with the marketing team to provide insights on lead quality and feedback on lead generation campaigns' effectiveness.
BASIC REQUIREMENTS:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience as a Lead Generation Specialist or similar role
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Familiarity with CRM software and other lead generation tools
- Ability to work independently and as part of a team
- Proven track record of meeting or exceeding lead generation targets
- Ability to work independently and as part of a team
- Experience in the Amazon and/or Shopify marketplace is a plus
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