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Fractional Chief Marketing Officer

3 weeks ago

Iloilo City, Philippines Project Assistant Remote Work Freelance Full time
Overview:Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.

Description:
We are looking for an experienced Fractional Chief Marketing Officer (CMO) to lead and execute marketing strategies for Hawaii.com. This part-time role focuses on driving customer engagement and increasing sales of tours, activities, and related services while maximizing ROI.


Responsibilities:
  • Develop and implement marketing strategies tailored to Hawaii.com’s target audience.
  • Oversee digital marketing campaigns, including SEO, SEM, and social media management.
  • Provide strategic marketing guidance to boost customer acquisition and retention.
  • Analyze market trends, customer data, and campaign performance to optimize efforts.
  • Work closely with the sales team to ensure alignment of marketing and sales objectives.
  • Manage the marketing budget effectively to achieve business goals.

Job Requirements:
  • Proven experience as a CMO or senior marketing leader, preferably in the travel and tourism industry.
  • Experience as a Fractional CMO or in a similar part-time strategic leadership role.
  • Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, SEMrush).
  • Track record of increasing customer engagement and sales through innovative strategies.
  • Exceptional leadership, communication, and analytical skills.
  • Flexibility to work part-time and collaborate during US business hours (EST or PST).


About Project Assistant:

Project Assistant is a dynamic web design, development, and marketing company committed to crafting exceptional digital experiences. Our team is a blend of creative visionaries and tech-savvy professionals dedicated to delivering innovative solutions that drive our clients’ success.