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Automation Marketing Associate

1 month ago

Makati City, National Capital Region, Philippines Flowerstore Full time

We are seeking a detail-oriented and tech-savvy Automation Marketing Associate to join our marketing team. The ideal candidate will be responsible for setting up, managing, and optimizing automated marketing campaigns across various channels, including Email (EDM), SMS, and Push Notifications. This role requires a strong understanding of marketing automation platforms, campaign execution, and data analysis to drive engagement and conversions.

We are the Philippines' #1 Online Gift Store with a mission to make gifting thoughtful, affordable, and convenient in Southeast Asia. Backed by international investors, we are a young, dynamic, fun, and multi-disciplinary team with years of experience in e-commerce. We are looking for ambitious and passionate individuals to join us in our journey. Are you up to the challenge?

This full-time role is based in Makati City on a full-time on-site work arrangement.

Responsibilities
  • Campaign Setup & Execution: Create, manage, and optimize automated marketing campaigns across Email (EDM), SMS, and Push Notification channels using marketing automation platforms.
  • Segmentation & Targeting: Develop customer segmentation strategies to ensure personalized and relevant messaging for different audience segments.
  • Content Coordination: Work closely with the content and design teams to ensure all campaign materials (emails, SMS, and push messages) are aligned with brand guidelines and marketing objectives.
  • A/B Testing: Conduct A/B testing on subject lines, messaging, delivery times, and other variables to optimize performance.
  • Performance Monitoring & Reporting: Track key performance metrics such as open rates, click-through rates, conversion rates, and other engagement KPIs. Provide regular performance reports and actionable insights for campaign improvements.
  • Workflow Automation: Set up and optimize workflows for lead nurturing, customer onboarding, abandoned cart reminders, and other automated marketing campaigns.
  • Compliance: Ensure all campaigns comply with relevant regulations, including CAN-SPAM, GDPR, and other data privacy laws.
  • Cross-functional Collaboration: Collaborate with other relevant departments to align messaging and timing of campaigns with business objectives.
  • Platform Management: Maintain and troubleshoot the marketing automation platforms, ensuring smooth campaign execution and data integration with other systems (e.g., CRM, customer data platform).
About FlowerStore

FlowerStore Group, with operations in the Philippines, Vietnam, and Thailand, is the biggest gifting e-commerce company in Southeast Asia. Founded in 2018 in the Philippines, FlowerStore has provided thousands of customers with a wide range of products across many different categories, from flower bouquets to personalized products, cakes, gourmet products, plush toys, preserved flowers, plants, and other gift ideas.

What We Offer
  • Being a part of the growth team of a purposeful business.
  • Extensive personal growth through shared experiential learning and training.
  • Direct guidance from and communication with FlowerStore's Executive.
  • Young and dynamic team environment.
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