Go-To-Market Lead

7 days ago

Taguig, National Capital Region, Philippines SEEK Full time

Company Description

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives while supporting organizations in their success for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK's presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea, and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve the reliability of marketplace information.

SEEK was recognized as one of Australia's Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards from 2021 to 2024. In 2024, it was also named a 5-Star Employer of Choice by HRD Asia and won four accolades at TalentCorp's Life at Work Awards 2023 in Malaysia.

Job Description

As a GTM Lead, you will help develop strategies to improve and grow our market presence and additional revenue streams. With a focus on marketing and product, you will work closely with cross-functional teams including software development, sales, and customer experience to ensure successful launches and market penetration. Your role is essential in encouraging positive relationships and outstanding support, advancing our mission to connect Filipinos to safe jobs abroad. You will directly report to the Business Unit Head and your day-to-day will include:

  • Generate customer insights: Generate in-depth insights by analyzing complex data sets, understanding customer needs, conducting market research, and applying marketing principles.
  • Market benchmarking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.
  • Project planning and execution: Outline the complete go-to-market strategy and marketing plan. Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.
  • Ensure cross-functional collaboration: Steer cross-functional teams across sales, customer experience, software development, marketing, legal, operations, and finance. Evaluate ideas, empower teams to meet deadlines, and ensure all-around alignment in the go-to-market process.
  • People management: Lead a team of marketing professionals to meet KPIs on lead generation and conversion, content performance, signups and registrations, and job applications.
The Team

WorkAbroad (WA) is the leading job portal for aspiring Overseas Filipino Workers (OFWs). For the past 20 years, we have been committed to improving accessibility to overseas jobs for Filipinos, with great prioritization of their safety - all jobs advertised on our site are approved by the Department of Migrant Workers (DMW, formerly POEA). SeamanJobsite (SJ) is a sub-brand of WorkAbroad that focuses solely on the sea-faring workforce. Both WA and SJ are fully owned by SEEK.

At WorkAbroad, we value our culture and the way we work together to get stuff done. You will work with a group of hardworking, fun, and caring people who will support you to have meaningful and purposeful career.

Our dedication to fostering a work environment where people feel like they're making a difference every single day has helped us maintain a leading job portal in the Philippines. In other words, people like to come here - and we're proud of that

Qualifications
  • Bachelor's/College Degree in any field required.
  • Proven experience in B2B, Marketing, SaaS, Ecommerce, or related sectors essential.
  • Familiarity with SEO fundamentals, with a focus on user experience, visibility, organic traffic, and customer insights.
  • Project management experience is required.
  • Minimum of 2 years in people management experience required. Excel in motivating and guiding the team, handling tough conversations with confidence.
  • Data-driven and analytical, with a strategic mindset. Enjoys researching market trends and developing fact-based solutions.
  • Embody our SEEK Principles: Team, Passion, Delivery, and Future.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Passionate about making a real difference? Apply today

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose-driven business that works with heart.

We know teams with diverse ideas, experiences, and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability, and life stages. If you have the skills, curiosity, and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those with eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

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