Current jobs related to Analytics & Program Marketing Manager - Taguig, National Capital Region - Globe Telecom, Inc.

  • Digital Marketing Program Manager

    3 days ago

    Taguig, National Capital Region, Philippines beBee Careers Full time

    Job Summary:We are seeking a skilled Digital Marketing Program Manager to lead our email, SMS, and direct mail channels. This role involves creating cohesive and optimized programs to maximize campaign and customer retention performance.Duties & Responsibilities:Develop and implement comprehensive strategies for customer acquisition, retention, and increased...

  • Marketing Analytics Lead

    1 week ago

    Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

    Globe Telecom, Inc. is looking for a Marketing Analytics Manager to join its team.About the RoleThe successful candidate will be responsible for designing, implementing, measuring, and iterating on strategies that drive business metrics.This role requires strong analytical skills, collaboration with other teams, and a customer-centric mindset to build...

  • Marketing and Advertising Expertise Required

    1 week ago

    Taguig, National Capital Region, Philippines Amped HQ Full time

    Amped HQ is committed to providing a fun and supportive work environment. As a Digital Marketing Specialist, you will have the opportunity to work closely with our cross-functional teams and contribute to the growth and success of the company.Key ResponsibilitiesYour primary responsibilities will include:Planning and executing multi-channel digital marketing...

  • Search Engine Optimization and Digital Marketing

    1 week ago

    Taguig, National Capital Region, Philippines Amped HQ Full time

    At Amped HQ, we value innovation and creativity. As a Digital Marketing Specialist, you will have the opportunity to think outside the box and develop innovative digital marketing strategies to help us achieve our business goals.Key ResponsibilitiesYour primary responsibilities will include:Developing and implementing digital marketing strategies to reach...

  • Marketing Program Management Executive

    1 day ago

    Taguig, National Capital Region, Philippines beBee Careers Full time

    This role is responsible for leading the Marketing Program Management Executive team, which oversees the service engagement and delivery across the region. The successful candidate will have experience in marketing communications, solid project management and client management skills, and a strong ability to articulate and evangelize services with...

  • Marketing Analytics Manager

    6 hours ago

    Taguig, National Capital Region, Philippines beBee Careers Full time

    About this OpportunityWe are seeking a highly motivated and experienced marketing professional to join our team as a Performance Marketing Lead. The successful candidate will have a strong understanding of digital marketing principles, including media planning, buying, and analytics.The ideal candidate will be a natural leader with excellent communication...

  • Digital Marketing Strategist with Paid Ads Experience

    1 week ago

    Taguig, National Capital Region, Philippines Amped HQ Full time

    Amped HQ is a fast-growing company that specializes in visitor management and workplace safety solutions. As we continue to expand, we are looking for talented professionals to join our dynamic team.Job DescriptionWe are seeking a skilled Digital Marketing Specialist to plan, develop, and execute multi-channel digital marketing campaigns. This includes...

  • Marketing Director

    1 week ago

    Taguig, National Capital Region, Philippines Sea Olympus Marketing Full time

    Company Overview: At Sea Olympus Marketing, we strive to build long-lasting relationships with our customers. Our team of professionals is dedicated to providing exceptional service and support to help our clients achieve their goals.Job Description: We are seeking a highly motivated and skilled Marketing Officer to join our team. In this role, you will be...

  • Marketing Officer

    1 week ago

    Taguig, National Capital Region, Philippines Sea Olympus Marketing Full time

    Responsibilities:- Collaborate with the marketing team on campaigns, expenses, and partnerships.- Maintain records of customers under loyalty programs and analyze historical activity for future planning.- Conduct fieldwork with the sales team or independently to gather insights and refresh clients on campaigns.- Oversee loyalty programs and policies to...

  • Analytics & Business Growth Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

    Globe Telecom, Inc. is seeking a talented Analytics & Business Growth Manager to join our team.Job Description:The successful candidate will work closely with the industry manager to support data-informed decision-making for smooth transitions and heightened industry strategies and campaigns. They will offer actionable insights to optimize marketing...

Analytics & Program Marketing Manager

4 weeks ago

Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

Analytics & Program Marketing Manager page is loaded

Analytics & Program Marketing Manager

Apply locations 26F The Globe Tower time type Full time posted on Posted 4 Days Ago time left to apply End Date: February 28, 2025 (30+ days left to apply) job requisition id R0000013446

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The B2B Analytics and Program Marketing Manager works closely with the industry manager to support data-informed decision-making for smooth transitions and heightened industry strategies and campaigns. They offer actionable insights to optimize marketing endeavors, ensuring they're precise, rooted, and effective; as well as facilitate universal access to and comprehension of big data analytics, democratizing its utilization across the organization.

DUTIES AND RESPONSIBILITIES:

Data Analytics and Insights

  1. Design and implement data-driven strategies to support program objectives. Drive the generation of data analytics and insights from various sources, including internal data, industry reports, market research, customer interviews, and external data subscriptions.

  2. Analyze complex data sets to identify trends, insights, and opportunities for improvement. Leverage data analytics to understand customer behavior, identify market trends, and uncover growth opportunities, informing product development and go-to-market strategies.

  3. Lead the analysis and synthesis of data to provide actionable insights to internal stakeholders, primarily Sales and Segment Marketing, enabling the formulation of effective marketing strategies.

  4. Analyze competitive data with a forward-looking approach to derive critical insights that influence marketing and sales programs.

  5. Integrate competitive information with internal data and external market research to develop comprehensive customer value propositions.

  6. Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs).

  7. Provide actionable recommendations based on data analysis to optimize program outcomes.

  8. Continuously monitor industry trends and the competitive landscape to identify key performance indicators and market dynamics.

Programs Management

  1. Lead the planning, execution, and closure of strategic programs and projects.

  2. Recommend and develop segment-specific marketing programs, providing the sales organization with the necessary information, content, and tools to effectively engage clients throughout the buying process, in collaboration with Segment Marketing, Product Marketing, and Brand Communications.

  3. Formulate industry-specific use cases and enablement materials by leveraging market insights and business intelligence, enhancing the communication and sales of products/solutions.

  4. Coordinate cross-functional teams to ensure project milestones are met.

  5. Collaborate closely with Segment/Product Marketing and Branding/Communications teams to conceptualize and implement sales enablement tools and materials.

  6. Execute special enablement initiatives identified by Management through efficient program management, ensuring timely project delivery and seamless coordination with key support teams.

  7. Organize and lead internal learning sessions for Sales and other stakeholders to deepen their understanding of relevant industry technologies, trends, and practices.

  8. Develop detailed project plans, including timelines, resource allocation, and budget management.

  9. Monitor program performance and implement corrective actions as needed.

  10. Prepare and present program status reports to senior management.

Go-to-Market Strategies

  1. Act as the go-to-market lead for marketing pipeline conversion, developing industry-specific strategies and programs to drive opportunities from Interest to Sign-up.

  2. Establish industry snapshots and landscape profiles using market insights and business intelligence data.

  3. Review business and industry performance, analyzing data and insights to identify demand and growth opportunities.

  4. Recommend the brand's positioning in relation to target markets and product/solutions focus, aligning with overall industry strategy.

  5. Conceptualize and execute effective go-to-market programs in collaboration with Segment Manager, ensuring alignment with overall industry strategy to progress leads and drive business gains.

  6. Plan program execution, identifying necessary work plans, processes, budgets, and implementation guidelines, and ensuring timely execution, monitoring, and post-mortem reporting.

  7. Lead the implementation of go-to-market programs according to the approved work plan, negotiating and aligning with external parties (vendors, suppliers, partners, customers) as needed.

  8. Communicate programs effectively to Sales and other internal stakeholders, ensuring alignment and seamless implementation.

  9. Review and approve internal and external communication materials (e.g., PR, ICON) to align with overall go-to-market strategies.

  10. Identify actionable insights and capture leads generated from Awareness programs to measure success.

  11. Develop and recommend segment marketing plans for enterprise business, products, and services, redefining value propositions across industry verticals.

Stakeholder Engagement and Collaboration

  1. Build and maintain high-level relationships with critical stakeholders, industry organizations, partners, and governing institutions to facilitate insights generation, business opportunities, and collaborative go-to-market programs.

  2. Provide strong support to Sales counterparts through constant engagement and collaboration, ensuring the fulfillment of go-to-market plans and programs.

  3. Participate in select critical customer engagement and account-level activities as required.

Continuous Improvement and Development

  1. Identify and implement process improvements to enhance efficiency and effectiveness of program management.

  2. Stay current with industry best practices and emerging trends in program management and data analytics.

  3. Lead initiatives to standardize and streamline program management processes across the organization.

  4. Actively participate in industry engagements, events, and customer immersions to stay abreast of industry trends and developments.

REQUIREMENTS:

  1. Minimum 5 years experience in Marketing and/or at least 3 years work experience in any financial management/quantitative/qualitative analytics discipline.

  2. Experience in B2B Marketing is preferred.

  3. Competent in analyzing and synthesizing information.

  4. Business partnering & ability to influence strategic decisions with financial insights esp with senior management.

  5. Managing a high degree of complexity, bringing together financial, commercial, operational and people considerations, to secure the best outcomes.

  6. Bachelor's degree in Marketing, Business Administration/ Management or a related field is required.

Equal Opportunity Employer
Globe's hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

#J-18808-Ljbffr