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Data-Driven Marketing Strategist

3 weeks ago

Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

Globe Telecom, Inc. is looking for a talented Data-Driven Marketing Strategist to drive business growth through data analysis and insights.

About the Job

The ideal candidate will have expertise in analyzing complex data sets, developing data-driven strategies, and providing actionable insights to inform business decisions.

Key Responsibilities:

  • Data Analysis and Insights
  • Analyze complex data sets to identify trends, opportunities, and areas for improvement.
  • Develop and implement data-driven strategies to support program objectives.
  • Lead the analysis and synthesis of data to provide actionable insights to internal stakeholders.

Programs Management

  • Lead the planning, execution, and closure of strategic programs and projects.
  • Recommend and develop segment-specific marketing programs to engage clients throughout the buying process.
  • Collaborate with cross-functional teams to ensure project milestones are met.

Go-to-Market Strategies

  • Act as the go-to-market lead for marketing pipeline conversion, developing industry-specific strategies and programs.
  • Establish industry snapshots and landscape profiles using market insights and business intelligence data.
  • Review business and industry performance to identify demand and growth opportunities.

Requirements

  • Minimum 5 years experience in Marketing and/or at least 3 years work experience in any financial management/quantitative/qualitative analytics discipline.
  • Experience in B2B Marketing is preferred.
  • Competent in analyzing and synthesizing information.