Head of Marketing Services

2 days ago

Manila, National Capital Region, Philippines MCA MUSIC INC. Full time

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation, and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute, and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The Marketing Services team is vital in ensuring the seamless delivery, implementation, and execution of innovative marketing campaigns and programs. The Head of Marketing Services, occupying a key leadership position, will offer strategic business support to our Domestic and International teams, ensuring that campaign goals and KPIs are successfully achieved. In this pivotal role, the Head will be responsible for optimizing team efficiency, capacity, and growth while facilitating clear and timely communication with internal and external clients regarding project status.

About This Role:

In this collaborative position, you will work closely with various internal teams to evaluate their project briefs and specific requirements. You will skillfully assign resources, manage timelines, and set clear expectations to ensure high-quality output and the successful attainment of overall goals. This teamwork-centric approach is essential for our shared success.

You will oversee the effective and efficient implementation of the following key marketing services through:

  1. Media Relations: Cultivating strong relationships with media outlets to enhance brand visibility.

  2. Digital Marketing: Developing engaging online campaigns that resonate with target audiences.

  3. Influencer Marketing: Partnering with influential figures to expand our reach and engagement.

  4. Event Management: Planning and executing memorable events that strengthen our brand presence.

  5. Growing Artist Fanbase/CRM: Implementing strategies to engage and grow our artist fanbase through effective customer relationship management.

  6. Ensure adherence to company and/or label brand standards and institute rigorous quality control procedures to maintain excellence in all deliverables.

  7. Conduct comprehensive strategic marketing analyses to uncover growth opportunities and guide Domestic and International teams in their marketing strategies.

  8. Enhance collaborative efforts by fostering and maintaining strong relationships with diverse vendors and external partners, such as advertising and marketing agencies and media partners.

  9. Manage, monitor, review, and report on all marketing activities, effectively measuring outcomes and return on investment (ROI) to inform future strategies.

  10. Oversee the marketing budget with vigilance, regularly analyzing variances between projected and actual figures, making timely adjustments to forecasts as necessary, thereby improving future budgeting efforts' accuracy.

  11. Represent the Marketing team professionally at internal and external client meetings and events, showcasing our commitment to excellence.

  12. Analyze and share insights on strategies, progress reports, results, learnings, and relevant industry trends with the broader team to foster a vibrant culture of continuous learning and professional growth, ensuring we remain at the forefront of the marketing landscape.

Desirable Traits:

  1. Extensive Marketing Experience: A robust background with at least 10 years in comprehensive marketing roles, showcasing expertise across multiple platforms.

  2. Managerial Expertise: A minimum of 4 years in managerial positions, demonstrating leadership capabilities and a knack for guiding teams to success.

  3. Industry Experience: Proven experience in FMCG, telecommunications, e-commerce, music, entertainment, advertising, or related sectors, providing a well-rounded perspective.

  4. Digital Marketing Acumen: A firm grasp of the digital marketing landscape, staying ahead of trends, and utilizing innovative strategies to engage audiences.

  5. Consumer Insight Proficiency: Strong ability to interpret and leverage consumer insights, driving successful strategies based on market demands.

  6. Track Record of Success: A demonstrated history of executing successful local and/or global marketing campaigns for emerging artists, showing initiative and creative thinking.

  7. Project Management Skills: Exceptional ability to juggle multiple projects and priorities, maintaining high organization and efficiency.

Interested? Please follow the link to submit your application today
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation, and entrepreneurship, UMG fosters the development of services, platforms, and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle, and branding services to recording artists and entertainment brands around the world.


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