Marketing Operations Analyst
2 weeks ago
About AvePoint
Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint's global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.
What will you be doing?
As a Marketing Operations Analyst, your responsibilities will include:
- Support Automation: Assist in automating marketing and lead management workflows to improve efficiency and scalability, ensuring alignment with business goals and reporting needs.
- Optimize and Document Lead Processes: Enhance lead lifecycle processes like enrichment, scoring, routing, and conversion rate optimization, working with stakeholders to improve lead quality and funnel efficiency.
- Marketing Budget Administration: Work with the marketing team to administrate the master Americas marketing budget within Allocadia.
- Marketing Project Coordination: Assist with keeping the marketing team on track by managing projects within Asana.
- Support stakeholder partners through reporting and analyses to measure the success of their programs.
- Partner with Sales Analytics to scale the lead generation funnel and define SLAs between Marketing and Sales.
- Support procurement process: Help the marketing team with administrative processes related to our internal procurement process.
- Harness marketing and sales automation platforms and CRM systems for the management and analysis of marketing data (e.g., Outreach and 6sense).
- Establish and maintain scalable processes that ensure best practices in marketing efforts to revenue impact.
- Ensure consistency in asset classification and maintenance across North America marketing assets.
OK, I'm interested... is this the job for me?
We look for people who value agility, passion, and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
Other qualities you'll need to be a fit for this role include:
- Experience: 2+ years of experience in a related role with a Bachelor's degree or equivalent experience.
- Technical Skills: Strong understanding of lead processes and routing within marketing platforms (e.g., Marketo, Dynamics CRM, 6sense). Experience with marketing data analysis and reporting is essential.
- Data-Driven: Analytical mindset with a proven ability to track and report on lead performance, identifying key trends and actionable insights.
- Detail-Oriented: Ability to document and maintain clear processes and reporting structures and ensure data accuracy across the marketing funnel.
- Collaborative: Strong interpersonal and communication skills with the ability to work effectively across marketing, sales, and technical teams.
- Adaptable: Comfortable working in a fast-paced, dynamic environment with the ability to prioritize and manage multiple projects at once.
What's in it for you?
- HMO coverage from day 1 of employment (plus 2 free dependents).
- Group life insurance (upon regularization).
- Paid annual and sick leaves (convertible into cash).
- Paid compassionate leave (5 days).
- Employee Dedication Award (years of service).
- Employee Referral Bonus Program.
- Promoting diversity and inclusion.
- Business Travel Opportunity (Top Performers).
- Hybrid Working Arrangement.
- Competitive compensation package.
- Performance bonuses/incentives.
- Career growth & advancement opportunities.
AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drive our success and are at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.
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