Senior Search Analyst

6 days ago


Manila, National Capital Region, Philippines Publicis Global Delivery (PGD) Full time

Publicis Global Delivery is looking for a Senior Search Analyst who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our International clients' businesses by running and activating search campaigns and guiding team members to improve their technical goals, having direct contact with worldwide agencies. This role will be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations and provide input for the client.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we want to hear from you.

DUTIES AND RESPONSIBILITIES:
  • Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization.
  • Proactively identify client growth opportunities and take actions to ensure it happens.
  • Assist in Search and Digital Media training sessions. You will have the time and opportunity to grow and help others succeed.
  • Oversee the development, the rollout, and the adherence to search media best practices.
  • Prepare, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.
  • Develop, improve, and maintain relationships with clients through exceptional client service.
  • Provide the clients with recommendations and optimization strategies that are aligned with their objectives.
  • Research keywords and forecast search volumes, cost rates & engagement rates for upcoming plans, planning product launches and campaigns.
  • Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
  • Demonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life cycle.
SKILLS AND QUALIFICATIONS:
  • Advanced expertise in two or more Search platforms such as Google, Bing, and SA360.
  • Result-oriented skills.
  • Attention to detail skills.
  • Analytical skills.
  • Previously trained in digital branding or performance campaigns.
  • In-depth knowledge of search platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
  • Strong teamwork and client orientation skills to help the team grow.
  • Strong knowledge of managing media planning tools.
  • Strong knowledge of Bulk Edits.
  • Intermediate knowledge of reporting tools such as Data Studio, Supermetrics, Power BI, and Datorama.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Marketing Services

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