AVP - Marketing (Creatives)

4 weeks ago

Taguig, National Capital Region, Philippines SM Retail Full time
AVP - Marketing (Creatives)

The AVP - Marketing will lead the conceptualization, development, and execution of nationwide marketing campaigns, creative content, and branding initiatives. The ideal candidate will craft innovative, impactful marketing strategies that resonate with our audience, drive brand awareness, and elevate market presence. This role requires a creative thinker with a strong background in campaign management, team leadership, and project oversight.

Responsibilities:

  • Conceptualize and oversee the execution of nationwide marketing campaigns, from ideation to completion, ensuring alignment with brand objectives and goals.
  • Develop and implement major seasonal campaigns, special projects, and branded publications, including magazines, in collaboration with internal teams and external partners.
  • Spearhead creative direction for content across digital, print, and social platforms.
  • Ensure all creative materials meet brand standards, conveying a consistent, compelling message across all channels.
  • Lead the team in producing innovative content that drives engagement and builds brand loyalty.
  • Manage a team of creative professionals fostering a collaborative and inspiring work environment.
  • Collaborate closely with cross-functional teams to align on campaign strategies and messaging.
  • Oversee the project management of all campaigns and creative initiatives, ensuring timelines, deliverables, and objectives are met.
  • Monitor campaign budgets, ensuring efficient allocation of resources and adherence to financial targets.

Qualifications:

  • Experience: Minimum of 8-10 years of marketing experience, with at least 3 years in a leadership role managing creative teams and campaign execution.
  • Skills: Strong project management, creative direction, and brand strategy expertise. Proficiency in budget management, team collaboration, and data-driven marketing.
  • Education: Bachelor's degree in Marketing, Communications, Business, or related field (Master's degree preferred).

Seniority level: Not Applicable

Employment type: Full-time


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