Business Unit Strategic Marketing

2 days ago

Makati City, National Capital Region, Philippines Metrobank Full time
Overview

Be #InGoodHands with Metrobank


Position Title: Business Unit Strategic Marketing (BUSM) Officer

  • Develop an in-depth understanding on the analytics, branding, communication, technology, and marketing operations of the Bank
  • Hone your leadership skills and build a competitive profile for a rewarding career as an officer of the Bank
  • Take part in an extensive career progression and learn from the best Bankers in the industry


Responsibilities
  • Job Summary: Contributes in the implementation of marketing strategies for the assigned BU.
  • Supports the BUSM Lead and Division Head in delivering integrated Marketing solutions to support his/her assigned Business Unit.
  • Plan advertising and promotional campaigns for products and services per Business Unit on a variety of media and communication platforms.
  • Strategize and execute advertising and promotional campaigns.
  • Acts as Single Point of Contact of the BU that works with various ABCMTG divisions to deliver various Marketing requirements of the BU.
  • Prepares and monitors annual budgets and Marketing plans while being accountable in ensuring efficient implementation, utilization and post evaluation.
  • Should be able to project manage and deliver other requirements of the team that will be assigned from time to time.
  • Demonstrates capability of analyzing data, identifying insights and defining acquisition, usage and activation opportunities for the Business Units supported.
  • Should be able to deliver other requirements of the team that will be assigned from time to time. Responsible for institutional digital channels strategy, leading the execution of channels-specific campaigns.
  • When needed, drives product development of marketing tools and assets.
  • May play a key role in institutional brand special projects.
  • Develops analytics requirements for campaigns and projects and works with digital teams to create reports and present insights.
  • Champions consumer segmentation and insight development.
  • Produces guidelines and materials to drive consistency and premiumness in the brand.
  • Develops tool kits to support different business units.
  • Creates competitive benchmarking: analysis and tracking.
  • Identifies opportunity areas for development based on consumer and market trends.


Qualifications
  • Possess a minimum of 5-10 years of relevant work experience, preferably within the financial industry
  • Strong communication, stakeholder managment, and negotiation skills for successful client relations
  • Demonstrated expertise in conceptualizing marketing strategies and a proven track record of effectively executing these strategies in alignment with the department's budget, timeline, and expectations
  • Exceptional project management skills, including the ability to coordinate and collaborate with cross-functional teams
  • Proficiency in leveraging marketing tools and technologies to enhance event outcome
  • A creative mindset with a keen eye for detail, ensuring that project leave a lasting impression
  • Experience in post-project analysis and reporting to measure the impact and improve future strategies


Other Details
  • Rank: Junior Officer
  • Business Unit: Analytics, Brand, Communications and Marketing Technology Group
  • Office Location and Schedule: GT Tower, Ayala, Makati. Monday to Friday, 08:30 – 06:00 PM
#J-18808-Ljbffr

  • Strategic Business Partner

    2 days ago

    Makati City, National Capital Region, Philippines beBeeExecutive Full time ₱900,000 - ₱1,200,000

    Business Strategy AdvisorThis is a strategic role that requires close collaboration with senior leaders to drive business growth and success.Develop and implement effective business strategies aligned with organizational goals.Provide expert advice on market trends, competitor analysis, and industry best practices.Analyse complex business problems and...

  • Marketing Manager for Retail

    3 weeks ago

    Makati City, National Capital Region, Philippines ACCPRO International Full time

    We're Hiring: Marketing Manager (Retail)Makati | Onsite | 8:30 am - 6:00 pm We're looking for a results-driven Marketing Manager to lead both digital and traditional marketing efforts that boost brand awareness, engage customers, and drive retail sales. You'll develop multi-channel strategies, manage campaigns, lead content creation, analyze performance,...

  • Head, Back-end Collections Unit

    4 weeks ago

    Makati City, National Capital Region, Philippines Metrobank Full time

    Press Tab to Move to Skip to Content LinkHere at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure...

  • Business Intelligence Analyst

    3 days ago

    Makati City, National Capital Region, Philippines ATRAM Group Full time

    Role Summary:The Business Intelligence Analyst is responsible for assisting the Business Intelligence andGovernance Unit and Strategic Planning Committee of the firm. He/she will maintain and developbusiness data, perform financial modeling and quantitative and qualitative research whenneeded, assist the strategic planning committee in corporate planning...

  • Strategic Business Growth Manager

    2 days ago

    Makati City, National Capital Region, Philippines beBeeBusiness Full time ₱800,000 - ₱1,200,000

    Strategic Business Growth ManagerThe ideal candidate will have a proven track record of driving business growth through strategic planning, relationship building, and innovative marketing approaches.Key responsibilities include:Developing and executing comprehensive business development strategies to achieve revenue targetsBuilding and maintaining strong...

  • Strategic Business Development Manager

    4 days ago

    Makati City, National Capital Region, Philippines beBeeGrowth Full time ₱900,000 - ₱1,200,000

    Job Title: Strategic Business Development ManagerAbout the RoleWe are seeking a skilled Strategic Business Development Manager to join our team. This is an exciting opportunity for a professional with a strong background in sales, marketing, and business development to drive growth and success.Key ResponsibilitiesDevelop and execute strategic plans to expand...

  • Marketing Head

    11 hours ago

    Quezon City, National Capital Region, Philippines HRTX Full time

    OverviewJob Title: AVP Marketing Head (Retail)Level: Executive (AVP)Location: Quezon CityJob SummaryThe AVP Marketing Head will be responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units. The Marketing Head will oversee brand...

  • Marketing Head

    2 days ago

    Quezon City, National Capital Region, Philippines HR TechX Corp. Full time

    OverviewThe AVP Marketing Head (Retail) will be responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units. The Marketing Head will oversee brand management, communications, digital marketing, and promotional campaigns, ensuring...

  • Marketing Head

    2 days ago

    Quezon City, National Capital Region, Philippines HR TechX Corp. Full time

    Overview The AVP Marketing Head (Retail) will be responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units. The Marketing Head will oversee brand management, communications, digital marketing, and promotional campaigns, ensuring...

  • Senior Marketing Director

    1 day ago

    Quezon City, National Capital Region, Philippines beBeeMarketing Full time ₱500,000 - ₱1,000,000

    OverviewThe Senior Director of Marketing will be responsible for leading the overall marketing strategy and execution. This role drives business growth, market positioning, customer engagement, and revenue performance across units. The Marketing leader will oversee brand management, communications, digital marketing, and promotional campaigns, ensuring that...