Search Engine Optimization Specialist

4 weeks ago

Quezon City, National Capital Region, Philippines Worldwide Resource Solutions Full time

The Search Engine Marketing Specialist is responsible for developing and maintaining successful paid search, display, programmatic, and search engine optimization campaigns. This role requires a keen eye for detail, a strong analytic mindset, and a proven track record of achieving exceptional results in search engine marketing. Reporting to the Sr. Manager of Performance Marketing, this position is part of a dynamic, energetic, and creative marketing team that supports job candidate lead generation for our group of companies.

Job Responsibilities:

  • Develop and maintain search engine optimization strategy, analyze performance metrics & keywords, configure conversion metrics, and monitor site traffic.
  • Coordinate with cross-functional teams and provide project outlines & instructions for content writers, web developers, and designers involved in SEO projects.
  • Build and maintain effective marketing campaigns across various platforms, including Google, Bing, Facebook, Instagram, and Programmatic Advertising channels.
  • Maintain Google Tag Manager, Google Analytics 4, and other data sources to provide data for reporting, and produce weekly and monthly performance reports.
  • Conduct regular A/B testing to identify the most successful ad copy, landing pages, and display artwork to maximize conversions.
  • Analyze keyword costs, budgets, and conversion data to make informed adjustments to ad copy, landing pages, and display artwork with the goal of maximizing ROI.
  • Conduct competitor research and stay on top of digital marketing trends.

Job Qualifications:

  • 2+ years of search engine marketing experience (Google Ads, SEO, etc.)
  • Experience using spreadsheets and pivot tables to analyze and manipulate data.
  • Experience using SEO tools such as SEMRush, Screaming Frog, SpyFu, Moz, BrightEdge, Conductor, Search Console or similar tool stacks.
  • Extensive analytical, creative thinking, and problem-solving skills.
  • Must be willing to work in the office at Bridgetowne, Quezon City
  • Must be willing to work during US time zone

Benefits:

  • 20% Night Differential
  • Health insurance
  • Life insurance
  • Staff meals provided daily

EQUAL EMPLOYMENT OPPORTUNITY

Worldwide Resource Solutions provides Equal Employment Opportunity in compliance with all applicable government laws, ensuring equal opportunity in all aspects of employment.

Job Type: Full-time

Schedule:

  • Evening shift

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Hospitals and Health Care

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