Search Engine Optimization Manager

1 week ago


Quezon City, National Capital Region, Philippines Digido Full time
Search Engine Optimization Manager

1 day ago Be among the first 25 applicants

Key Responsibilities:

  1. Develop and implement YouTube and TikTok promotion strategies from scratch, specifically tailored to the Philippine market.
  2. Identify and create targeted video content for our fintech products, ensuring video campaigns align with business objectives and drive applications for loans.
  3. Analyze competitors and market trends to ensure video campaigns are competitive and innovative.

2. Content Creation and Production:

  1. Develop video scripts, concepts, and instructions for video production to create both serious, high-quality content and scalable, mass content through AI tools.
  2. Collaborate with bloggers, speakers, and influencers for video collaborations, ensuring that their content aligns with the brand voice and goals.
  3. Oversee video production processes, including simple editing, visual structuring, and the management of external contractors for video content creation.

3. Search Engine Optimization (SEO):

  1. Optimize video content for YouTube and TikTok, focusing on improving organic search visibility, ranking, and audience engagement.
  2. Perform detailed keyword research for video content to ensure it reaches the target audience through both search engine algorithms and platform-specific recommendations.
  3. Work with technical teams to ensure optimal video titles, descriptions, tags, and metadata for all video uploads to maximize SEO potential.

4. Performance Analysis & Reporting:

  1. Use tools such as YouTube Analytics, TikTok Insights, and third-party SEO tools to track and analyze video performance (views, engagement rates, CTR, conversions).
  2. Provide regular reporting on key metrics, such as video performance, organic traffic growth, and campaign effectiveness.
  3. Adjust and optimize video strategies based on performance data and insights to continuously improve the outcomes of video campaigns.

5. Creative Visuals and Branding:

  1. Work with design teams to create eye-catching covers, thumbnails, and visuals that align with branding and attract viewers to video content.
  2. Ensure technical requirements for covers and video aesthetics are met for consistency and optimization across platforms.
  3. Collaborate closely with the local SMM (Social Media Manager) and other marketing teams to ensure content promotion strategies are aligned and that social channels support video efforts.
  4. Participate in moderating and engaging with comments and feedback on video content, ensuring active and positive community engagement.
  5. Stay updated with the latest trends and experiment with new video formats, SEO tactics, and promotional strategies to drive engagement and conversion.
  6. Use A/B testing and data-driven decision-making to improve video content performance and reach.

Key Skills & Experience:

  1. 2+ years of experience in YouTube and TikTok promotion, SEO, or video marketing, with a proven track record of driving engagement and conversions.
  2. Deep understanding of video content optimization, including SEO for YouTube and TikTok.
  3. Familiarity with AI video content creation tools and the ability to produce mass content efficiently.
  4. Basic video editing skills and knowledge of video production, from scriptwriting to post-production (Adobe Premiere, Final Cut Pro, etc.).
  5. Strong ability to analyze and track SEO performance through third-party services (Google Analytics, YouTube Analytics, SEMrush, etc.).
  6. A good understanding of marketing and business metrics (CTR, conversion rates, ROI, etc.) and how they relate to video content.
  7. Detail-oriented, with strong problem-solving skills and the ability to work independently.
  8. Experience working with influencers or content creators for video collaborations is a plus.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Art/Creative, Design, and Marketing

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