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Senior Search Engine Optimization Expert

2 weeks ago

Makati City, National Capital Region, Philippines Penbrothers Full time
Digital Marketing Specialist Job Opportunity
Penbrothers is seeking a skilled Digital SEO Strategist to drive our online marketing initiatives. As a key member of our marketing team, you will be responsible for developing and executing comprehensive SEO strategies to enhance our online presence, improve search engine rankings, and increase conversions.

Main Responsibilities:
* Conduct thorough SEO audits to identify areas for improvement and provide actionable recommendations for content enhancement and alignment with SEO best practices.
* Collaborate with web developers to ensure technical SEO best practices are implemented.
* Develop and recommend on-page SEO techniques, including optimizing header tags, internal linking structures, metadata, and FAQ schema markup.

Keyword Research and Competitor Analysis:
* Conduct monthly keyword research for Penbrothers' blog and other content formats (infographics, white papers, guides, etc.).
* Perform SEO competitor analysis, including keyword/content and link gap analyses, to identify areas for improvement and provide actionable insights to outperform competitors in search rankings.

Outreach and Link-Building:
* Develop an effective outreach and link-building strategy to establish relationships with relevant websites for link-building opportunities.
* Monitor and report on the success of link-building efforts.

Requirements:
* At least 5 years of experience with Google, SEMRush, and other certifications
* Proven experience as an SEO Specialist or similar role
* In-depth knowledge of SEO principles, best practices, and search engine algorithms
* Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.