Programmatic Manager

3 weeks ago

Manila, National Capital Region, Philippines Zig Zag Offshoring Full time
About the Role

As our Technical Account Manager, you will manage the full lifecycle of client campaigns, from decoding briefs to executing PMP deals, managing tech stack components (tags, pixels, SSP/DSP integrations), and optimizing performance to meet KPIs and margin targets. Your expertise in SSPs and DSPs, along with a comprehensive understanding of the programmatic ecosystem, will ensure successful campaign launches, scalability, and outstanding results.

Key Responsibilities
  • Deal Setup & Audience Build
    • Build audience segments in ONE platform based on client specs
    • Automatically generate PMP Deal IDs
    • Curate inventory packages aligned with target segments
  • Technical Configuration & QA
    • Implement and verify ad tags, pixels, and tracking URLs
    • Conduct campaign QA and secure internal sign-off
  • Platform Deployment & Troubleshooting (SSP/DSP)
    • Configure, test, and troubleshoot SSP integrations and inventory feeds
    • Deploy deals into DSP seats and monitor setup errors
    • Troubleshoot issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
  • Performance Monitoring & Optimization
    • Monitor live campaign metrics and produce reports
    • Adjust bids, caps, and inventory to optimize performance
  • Margin Management
    • Track campaign margins and propose optimizations to protect profitability
  • Client Support & Escalations
    • Provide first-line technical support and escalate complex issues
  • Continuous Improvement & Knowledge Sharing
    • Research and document new techniques
    • Share best practices and train peers
What You Bring
  • 5+ years in Technical Account Management or Programmatic Trading
  • Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange)
  • Proficiency in ad tags, pixels, tracking URLs, bid strategies, and QA processes
  • Strong troubleshooting skills across the ecosystem
  • Commercial acumen for balancing performance and margin
  • Excellent communication skills for technical translation
Attitude & Character
  • Passionate about programmatic media
  • Focus on small improvements for big gains
  • Ownership and high standards
  • Long-term career focus in TAM
  • Initiative-driven problem solver
  • Results-oriented and proactive
  • Innovative and testing new approaches
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