Senior Executive, Digital Marketing

4 weeks ago

Manila, National Capital Region, Philippines Melco Resorts & Entertainment Full time
Overview

Senior Executive, Digital Marketing & ECommerce role at Melco Resorts & Entertainment.

REQ13266 Senior Executive, Digital Marketing & ECommerce (Open Date: 09/09/2025)

Position Summary

The Senior Executive, Digital Marketing & E-Commerce is responsible for the planning, execution, and optimization of City of Dreams Manila's digital presence, with a primary focus on social media and search engine optimization (SEO). The incumbent will work to enhance brand visibility, drive online engagement, and increase organic traffic to the company's digital platforms. This role requires a strategic approach to content creation and a data-driven mindset to analyze performance and adapt strategies.

Primary Responsibilities
  • Social Media Management
  • Develops and maintains a comprehensive content calendar for all social media channels (e.g., Facebook, Instagram, LinkedIn, etc.).
  • Creates and curates high-quality, engaging content, including text, images, and videos, that effectively communicates the brand's unique value proposition.
  • Manages social media campaigns and implements strategies to grow the audience, increase engagement, and drive traffic to the website.
  • Monitors social media trends and competitor activities to identify new opportunities and maintain a competitive edge.
  • Search Engine Optimization (SEO)
  • Performs regular SEO audits and implements on-page optimization strategies to improve the website's search engine ranking.
  • Conducts keyword research to inform content creation and identifies opportunities for new content development.
  • Collaborates with the marketing team to ensure all digital content is optimized for discoverability and aligns with SEO best practices.
  • Performance Analysis and Reporting
  • Utilizes various analytics tools (e.g., Google Analytics, social media insights) to track, measure, and report on the performance of all digital marketing initiatives.
  • Analyzes data to provide actionable insights and recommendations for optimizing future content and campaigns.
  • Prepares regular reports for the Marketing Manager on key performance indicators (KPIs) for social media and SEO.
Qualifications
  1. Experience
    Proven experience in a similar role with a strong track record of successful social media and SEO campaigns.
  2. Education
    Bachelor's degree in Marketing, Communications, or any related field is preferred
  3. Skills and Competencies
  • In-depth knowledge of social media platforms, their respective analytics, and content management systems.
  • Solid understanding of SEO principles, including keyword research, technical SEO, and link-building.
  • Proficiency in using digital marketing tools such as Google Analytics, SEMrush, Ahrefs, and social media management platforms.
  • Exceptional written and verbal communication skills with a keen eye for detail.
  • Ability to think creatively and strategically while also being data-driven.
  • Strong organizational skills and the ability to manage multiple projects and deadlines.
Other Attributes
  • Friendly, energetic, and enthusiastic
  • Strong attention to detail and has the ability to work accurately under pressure
  • Flexible in working hours, as this may require extra hours out of normal work hours.
Employment details
  • Seniority level: Not Applicable
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Entertainment Providers, Gambling Facilities and Casinos, and Hospitality

#J-18808-Ljbffr

  • Senior Digital Marketing Specialist

    4 weeks ago

    Manila, National Capital Region, Philippines Digital Alchemy Full time

    OverviewSenior Digital Marketing SpecialistDigital Alchemy, a global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on three transformations: (1) personal transformation to learn and develop, (2)...

  • Marketing Executive

    2 weeks ago

    Manila, National Capital Region, Philippines Digital Full time ₱900,000 - ₱1,200,000 per year

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines.The ideal...

  • Marketing Executive

    2 weeks ago

    Manila, National Capital Region, Philippines Digital Full time ₱1,200,000 - ₱2,400,000 per year

    Hire Digital is seeking a creative and proactive Marketing Executive – Social Media & Digital (6-month Maternity Cover) to join our team. This role is responsible for driving our corporate presence across LinkedIn (priority), Facebook, and Instagram, ensuring consistent, professional, and engaging content aligned with our global guidelines.The ideal...

  • Digital Marketing Associate

    1 week ago

    Manila, National Capital Region, Philippines Digirockstars - #1 iGaming Digital Marketing Agency Full time ₱30,000 - ₱60,000 per year

    About the JobAre you passionate about data-driven marketing and maximizing the impact of digital campaigns? We're looking for a results-oriented Digital Marketing Associate to join our team atdigirockstars. In this role, you'll be part of our growth-focused marketing team, working on a mix of campaign execution, performance analysis, content development, and...

  • Digital Marketing Specialist

    1 week ago

    Manila, National Capital Region, Philippines Katapult Digital Full time ₱1,200,000 - ₱2,400,000 per year

    * Serve as the agency's primary contact to bridge client needs and agency capabilities, ensuring target KPIs are created and delivered in an orderly manner* Develop and execute data-driven performance marketing strategies across platforms including Meta, Google Search, YouTube, and other relevant digital channels.* Collaborate closely with Marketing and...

  • Sales Marketing Executive

    1 week ago

    Manila, National Capital Region, Philippines ConSync Digital Full time $104,000 - $130,878 per year

    Drive growth by closing deals and supporting marketing initiatives that attract leads and build exposure, while contributing across sales and strategic marketing efforts.What We're Looking ForBachelor's degree in Marketing, Communications, or a related field preferredConfident communicator and persuasive negotiatorSelf-motivated and goal-orientedComfortable...

  • Sales and Marketing Executive

    2 days ago

    Manila, National Capital Region, Philippines ConSync Digital Full time ₱800,000 - ₱1,200,000 per year

    Note:Please apply only if you're currently based in Metro Manila, willing to attend occasional in-person engagements, and have completed a bachelor's degree.About the RoleHelp us grow by closing deals and supporting marketing initiatives that generate leads and boost visibility. You'll work with a creative team that delivers digital design and web...

  • Digital Marketing Executive

    2 weeks ago

    Manila, National Capital Region, Philippines Shangri-La Group Full time ₱1,200,000 - ₱2,400,000 per year

    SHANGRI-LA BUSINESS SOLUTIONS AND SERVICES INC.A shared services company that services the Shangri-La Philippine Properties:Makati Shangri-La, ManilaShangri-La the Fort, ManilaEdsa Shangri-La, ManilaShangri-La BoracayShangri-La's Mactan, CebuWe are hiring for a Digital Marketing Executive.As a Digital Marketing Executive, We Rely You ToCampaign...

  • Digital Marketing Executive

    2 weeks ago

    Manila, National Capital Region, Philippines Grand Hyatt Full time $4,000 - $8,000 per year

    Organization- Grand Hyatt ManilaSummaryGrand Hyatt Manila offers a myriad of many exciting experiences and dramatic restaurant concepts making it a destination within a destination. Embracing the philosophy, we bring moments of more to everything that we do.We are seeking a well-experiencedDigital Marketing Executivewho will contribute to the smooth and...

  • Senior Marketing Executive

    2 weeks ago

    Manila, National Capital Region, Philippines Icon Executive Search Asia Full time ₱480,000 - ₱600,000 per year

    Key Responsibilities:● Monitor Growth Drivers of the company such as Active Customer growth, Cross-selling index and other performance metrics (New Customers, Reactivated Customers, Lapsing/Lapsed/Lost Customers, Average Order Value, and Average Order Frequency)● Would be responsible in planning, implementing & overseeing various local Marketing...