Subscription Growth Manager

1 week ago

Manila, National Capital Region, Philippines BlueThrone Full time
Subscription Growth Manager (B2C Mobile)

BlueThrone

Negotiable

Hybrid - Manila 1-3 Yrs Exp Diploma Full-time

Job Description

First things first, If you're looking for a fully remote role with flexible hours, unlimited time off, and are based in a time zone between UTC+5:30 and UTC+7, read on

About BlueThrone

Our Expertise: We specialise in turning promising indie B2C mobile apps into market leaders, with over 50 million downloads.

Our Mission: Elevate iOS and Android applications to new heights. We've organically achieved an impressive $10M ARR in just 36 months, showcasing sustainable growth and innovation.

Our Team: 70+ tech entrepreneurs and mobile marketing experts, we excel in an environment that values agility, growth, flexibility, creativity, and measurable results.

At BlueThrone, your career is more than a job. It's a path to excellence within an innovative and high-performing culture.

You'll love it here if:
  • You prefer flexible hours, unlimited time off, and the ability to work anywhere.
  • You are naturally curious and eager to make an impact for both users and the business.
  • You enjoy wearing multiple hats - we value experts but appreciate jacks of all trades.
  • You thrive in a drama-free, calm, and systematic problem-solving environment.
  • You love challenges and are always ready to roll up your sleeves.
  • You believe in working smarter, not harder - prioritising productivity and quality over punching the clock.
  • Above all, you follow your passion and have fun while doing it.
About Our Unicorn App: Turning Complexity into Clarity

Born out of a founder's real struggle to navigate the complexities of U.S. immigration, our B2C Mobile App has transformed into the #1 tool in its category. Far from the dry legal stereotype, it's a lifeline for millions facing uncertainty, stress, and the unknown.

Our productivity mobile app doesn't just track cases—it offers peace of mind. With real-time updates, actionable insights, and a user-first design, it empowers immigrants, families, and legal professionals across the U.S. to take control during one of the most challenging journeys of their lives.

Join our mission to make this life-changing app even better. You'll lead the charge in optimizing monetization and driving impactful growth, ensuring the app continues to provide immense value while achieving sustainable success.

Your mission

Do you love the thrill of cracking complex challenges and seeing your ideas come to life? As our Growth Manager - B2C Mobile Monetization you'll own the experimentation process, running tests that uncover what makes users tick.

You'll create campaigns that spark excitement, craft subscription strategies that drive loyalty, and analyze data to uncover growth opportunities. Every day, you'll collaborate with a team that values bold ideas and innovative solutions. If you're looking for a role that combines strategy, creativity, and impact, you've found it.

What you'll be doing


• Design, implement, and manage rigorous A/B tests to optimize subscription features, pricing strategies, and user experiences.

• Utilize tools like Firebase Remote Config for real-time feature toggling and experimental setups.

• Analyze results to derive statistically significant insights and actionable recommendations.

• Plan, execute, and optimize growth promotions such as limited-time offers, subscription upsells, and cross-promotions, to drive revenue and engagement.

• Identify opportunities to enhance subscription offerings through tiered pricing, feature prioritization, and renewal incentives.

• Experiment with trial offers, discounts, and retention strategies to reduce churn and increase user lifetime value (LTV).

• Use SQL and Metabase to analyze user behavior, experiment outcomes, and campaign performance.

• Segment users to tailor monetization strategies for different cohorts (e.g., power users vs. casual users).

• Collaborate with data teams to refine metrics and ensure precise measurement of outcomes.

• Work closely with product, design, and engineering teams to implement experiments and growth initiatives.

• Translate experimental findings into actionable strategies to optimize user engagement and monetization.

• Develop a systematic experimentation playbook to scale testing efforts across the organization.

• Create detailed reports on experimentation and campaign outcomes, including compelling visualizations using Miro or similar tools.

• Maintain accurate and thorough documentation to ensure reproducibility and scalability of successful strategies.

What you'll need to succeed


• 5+ years of Proven experience in A/B testing, experimentation, and growth campaign execution.

• 3+ years of successfully optimizing B2C Mobile App monetization.

• Advanced proficiency in SQL, Firebase Remote Config, and Metabase.

• Expertise in subscription models, renewal strategies, and churn analysis.

• Strong data visualization skills for presenting findings and insights, ideally with Miro.

• Technical fluency to work with development teams on testing frameworks and implementation.

Soft Skills


• Proactive Problem-Solving: Ability to independently identify and pursue new growth opportunities.

• Communication: Strong verbal and visual skills to convey insights effectively.

• Detail-Oriented: Precision in experiment design, execution, and analysis.

• Systematic Thinking: A structured and logical approach to testing and decision-making.

• Toughness and Resilience: Confidence to handle ambiguous or negative results and iterate rapidly.

Bonus points


• Statistical Programming: Experience with R or Python for data manipulation, analysis, and experimentation is a strong plus.

• Experience working with Purchasely tool.

• Creative Flair for designing engaging test variations (e.g., subscription offers, copy, or visual elements).

• Experience with UX/UI design principles to collaborate effectively with designers.

• Copywriting skills to refine subscription offers or in-app messaging.

• You are a migrant by yourself, highly desired an American who lives abroad in CET timezone.

• Personal Experience with Migration: Highly desired if you are a migrant, preferably an American living abroad in the CET timezone, offering unique user insights.

The interview process

1. First Round: A casual chat with our People Team to introduce ourselves and explore if we're a great fit (30 minutes)
2. Second Round: A deeper conversation with our Hiring Manager to discuss your background and experience (1 hour)
3. Challenge: Show your skills through a hands-on challenge designed to showcase your expertise.
4. Final Round: Present your insights from the challenge and discuss your vision with our CEO (45 minutes).

On average, our process takes about 4-6 weeks. Speed is as important to us as it is to you.

Equal opportunities for everyone

We prioritise diversity and inclusion to represent our vibrant and diverse community. We are committed to fostering an environment where everyone can do their best work. We strongly encourage applicants of all backgrounds. We consider all candidates regardless of age, ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran status, neurodiversity, or disability.

Please let us know if you need reasonable adjustments at any point in the application or interview process.

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