Marketing Manager

Want to revolutionize the future of education anddo meaningful work that transforms future generations' lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We're the world's leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

To support our students, we have built / purpose for the role

This is a full-time position that can be worked remotely or in one of our many offices around the globe.

What are the main responsibilities for this role?

• Supporting the development of Crimson's marketing strategy with a focus on increasing lead generation and conversion.
  
• Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets and Facebook/Instagram/Google campaigns.
  
• Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
  
• Achieving revenue targets by conducting consultations and customising programs for prospective clients
  
• Forging partnerships with associated businesses, non-profits, organizations, and more
  
• Working with the Local Area and Digital Marketing Teams to develop/enhance lead generation methods by identifying opportunities for campaigns, services, and distribution channels that will lead to an increase in leads and sales
  
• Engaging in outreach activities such as presenting at school talks, careers expos, and Crimson seminars
  
• Working closely with the sales team, with occasional in-person sales and client meetings to pitch our services and help close leads

What skills and experience are required?

• Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
  
• Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
  
• Knowledge of project management, marketing automation platforms and social media marketing tools a plus
  
• Strong storytelling skills and experience in public speaking
  
• Experience with higher education or a deep understanding of the college application process
  
• Comfort with video chat and speaking over the phone
  
• Some experience in sales or business development is a plus
  
  

Experience that would be useful in this role:

• Salesforce
• Understanding of the US/UK undergrad application process
  

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to 'Level Up' (it's one of our core values)
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We're a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.