Performance Marketing Analyst

4 weeks ago

Makati City, National Capital Region, Philippines Holy Trinity University Full time

Plan and implement digital ad campaigns across major platforms for e-commerce clients, manage budgets, and performance report.

Your Role

Key responsibilities include:

  • Plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for clients' e-commerce stores to drive quality traffic and conversion, and report results on a weekly and monthly basis.
  • Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.
  • Formulate performance marketing recommendations on budget splits, channels to activate, ad performance projections, and manage daily and monthly budgets to meet clients' objectives.
  • Develop KPIs to measure the effectiveness of digital marketing strategies implemented and ensure alignment with store goals and objectives.
  • Create the brand's monthly media plan based on budget and planned campaigns.
  • Issue quarterly cost estimates to document the budget to be used and ensure the client is aware of the investment.
  • Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance.
  • Present analysis and recommendations to key stakeholders, both client-side and internally.
  • Ensure regular reviews are carried out with clients to ensure their needs are being met, excellent customer service is achieved and develop future improvements/services for customers.
About You

The ideal candidate will have:

  • 0-1 year experience as a performance marketing analyst in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted.
  • Proficient in hands-on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions.
  • Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite.
  • Proactive and have a problem-solving attitude.
  • Client-facing abilities.
  • Analytical, data-driven mindset.
  • Self-starter with high interpersonal skills.
  • Ability to work in a HYBRID work setup.
Benefits
  • Competitive salary
  • Hybrid work setup
  • Health insurance
  • Paid time off
  • Opportunities for performance bonuses
  • Employee wellness programs
  • Access to company events and activities
Training & Development
  • On-the-job training and mentorship from experienced team members
  • Access to professional development programs and digital marketing certifications
  • Regular feedback and performance reviews
Career Progression
  • Opportunity to advance to senior performance marketing roles or specialize in digital strategy, analytics, or client management within the company
  • Clear pathways for promotion based on performance and skill development
How to Apply
  • Submit your application through the provided form, ensuring all required documents and information are included.
  • Click the "Apply on employer site? button on this page.

"This job may close before the stated closing date, you are encouraged to apply as soon as possible."

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