Digital Marketing Lead

3 weeks ago

Manila, National Capital Region, Philippines Acxelsus Co. Full time

We at Acxelsus are on a mission to showcase exceptional Filipino talent globally. Beyond educational credentials and professional experience, we highly prioritize passion, dedication, loyalty, and a proactive attitude towards personal growth. Our foundation is built upon a set of core values - R.I.G.H.T. - representing Reliability, Integrity, Goal-Oriented mindset, Happiness, and Teamwork. These values define our identity and guide our approach to achieving success.

If you are passionate about advancing your career, forging genuine connections, and becoming part of a team committed to your success, join us

About the Job

We are looking for a Digital Marketing Lead. As a Digital Marketing Lead, you will be responsible for planning, executing, and optimizing digital campaigns to enhance our online presence, increase organic traffic, and achieve measurable KPIs. The ideal candidate will possess advanced expertise in SEO, content strategy, analytics, and conversion rate optimization.

Key Responsibilities:

SEO & Content Strategy:
  • Conduct comprehensive SEO audits and keyword research using tools like Ahrefs, SEMrush, and Moz to develop impactful SEO strategies.
  • Analyze competitors and backlink profiles to uncover opportunities for organic growth.
  • Implement on-page and technical SEO best practices (e.g., internal linking, page speed, schema markup, headers).
  • Manage off-page SEO initiatives, including link building and social media integration to boost site authority.
  • Develop and execute a content strategy that aligns with brand objectives, audience needs, and SEO goals.
Analytics & Optimization:
  • Utilize Google Analytics and Google Search Console to monitor SEO performance, set goals, and deliver in-depth reports.
  • Set up and manage PPC campaigns on platforms such as Google Ads; conduct A/B testing to optimize campaign performance.
  • Lead conversion rate optimization efforts, including A/B testing of landing pages, UX design improvements, and behavior analysis.
  • Track KPIs related to organic traffic, conversions, and other key metrics to continuously refine strategies and meet performance goals.
Web Development & Technical Support:
  • Use CMS platforms like WordPress to optimize site structure and functionality, with a working knowledge of HTML/CSS and JavaScript.
  • Collaborate with web development teams to make adjustments to landing pages and ensure SEO-friendly design principles are applied.
  • Lead SEO initiatives independently, including keyword strategy, link-building, and competitor analysis.
Project Management & Leadership:
  • Manage multiple digital marketing projects concurrently, ensuring deadlines are met and project goals are achieved.
  • Provide mentorship and guidance to junior team members, sharing best practices in SEO and content development.
  • Stay updated on industry trends, search algorithm changes, and emerging digital marketing techniques to ensure our strategies remain competitive.

Qualifications:

  • Education: Bachelor's degree in marketing, Communications, Business, or a related field.
  • Experience: 5+ years in digital marketing, with a focus on SEO, SEM, content strategy, and analytics.
  • Technical Skills: Advanced knowledge of SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, Google Search Console, and PPC campaign management (Google Ads). Proficiency in CMS platforms (WordPress) and basic knowledge of HTML/CSS and JavaScript for website and landing page optimization.
  • Soft Skills: Strong project management, analytical thinking, strategic planning, and the ability to set measurable KPIs and track campaign performance. Excellent leadership and mentorship abilities to guide junior team members.
  • Language: Excellent communication skills in English, both written and spoken.

What We Offer:

  • Market competitive salary and allowances
  • Health & group life Insurance
  • Fixed weekends off; Dayshift schedule
  • Opportunity for Hybrid Setup
  • Paid time off and birthday leave
  • Learning & development
  • Employee recognition
  • Work-life balance
  • Diverse and positive work environment

Ready to experience the #AcxelsusAdvantage? Join our team today

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