Digital Marketing Manager

1 day ago

Quezon City, National Capital Region, Philippines Samsung Electronics America Full time
Overview

Position Summary

As a Digital Marketing Manager, the primary role is to ensure that campaigns run according to marketing objective, given budget, and timeline using the most engaging digital channels, formats and communications in the most effective and efficient way. The role includes developing, executing and optimizing multi-channel strategy across CRM and Digital Media in order to drive business results for Samsung.

Responsibilities
  • Strategy Development: Craft briefs with clear marketing objectives, key performance indicators (KPIs) and key performance drivers (KPDs) across paid/ owned/ earned advertising channels to deliver business results, closely working with internal marketing stakeholders and agency partners
  • Advertising Budget Setting: Lead in the setting of budget for each ATL, digital media & ecommerce channel on the analysis of the minimum/maximum marketing investment budget for category and product investment
  • Campaign Execution: Lead in the execution of integrated media, ecommerce & CRM campaigns by selecting appropriate channels and creatives for target consumer
  • Performance Management: Lead to set, manage and optimize integrated media, ecommerce and CRM activities towards achieving marketing objectives
  • Pure-player ecommerce: Drive campaign management and optimizations in-app advertising tools and features (e.g., Sponsored Discovery, Sponsored Search, store banners) to maximize GMV especially during mega sale events (e.g. 9.9, 11.11, brand day sales).
  • Livestream and Live Commerce Management: Work with different partners and stakeholders to manage planning, execution and optimization of live commerce campaigns on platforms such as Lazada, Shopee and TikTok Shop.
  • Project Management: Set weekly progress with media agency, CRM agency and internal marketing stakeholders
  • People Management: Partner, brief and manage key agencies to ensure productivity and efficiencies to deliver quality outputs
Qualifications
  • A Bachelor's degree is required
  • Proven working experience in ATL, digital media and/or CRM with min. 5 years of experience in tech/ electronics/ CPG Marketer or Advertising from a media agency is required
  • Good knowledge and experience with measurement tools, web analytic tools, and 3rd party ad platforms (Google Ads, Facebook Business Manager, DV360, etc.)
  • Deep understanding and proven expertise in pure-player ecommerce platforms to drive on-site advertising strategy, identify trends, and optimize product listings for better performance.
  • Hands-on experience in livestream and live commerce campaign management, including on-platform selling features and performance analytics
  • Excellent communication skills and fluent in English
  • Strong analytical skills and data-driven thinking
  • Strong organizational, stakeholder management, and problem-solving skills
  • High degree of attention to detail and well-organized
  • Self-motivated, independent, able to work with minimum supervision
  • Must be willing to work fully on-site in McKinley Hill, Taguig

If you are interested in helping us bring our technology to life, this might just be for you Click on apply now


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